'Content-driven cinema works on B'wood hits formula'

'Content-driven cinema works on B'wood hits formula'

Nawazuddin Siddiqui. (AFP File Photo)

Content may be the king now, but for Nawazuddin Siddiqui even films on social issues tend to be as formulaic as mainstream Bollywood movies.

Calling the current trend of socially-relevant movies a "propaganda", the critically-acclaimed actor said many such films generally centre around an issue, but are peppered with the usual tropes.

"They are propaganda films, where you pick up an issue make it like a national crisis, it is not cinema. I don't think so it is cinema. Whether I believe in it or not is another thing.

"People call it content (cinema) but the recipe is same like that of hit Bollywood commercial film, which is five songs, dance, item number. So how can one call them content driven? " Nawazuddin told PTI in an interview.

The actor, however, is not averse to signing such films as "that is what is working now."

"Like you take an issue, add five songs and call it content driven, even I have started doing that," he added.

Nawazuddin became an overnight star with "Gangs of Wasseypur" series and followed it up with performance-oriented films like "The Lunchbox", "Badlapur", "Raman Raghav 2.0", "Haraamkhor" and at the same time did an array of commercial potboilers like "Kick", "Raees", "Mom", "Bajrangi Bhaijaan" among others.

The actor believes to keep getting work it is essential for an artiste to have a commercial standing in the film industry.

"It is necessary for an actor to have a commercial standing as then only a film is made, the film runs because of that. The film runs on their shoulder so it is necessary.

"I am doing a lot of commercial films today and that is because I have a market value. The distributors know it very well, they know the market value of an actor, they know why a film is a hit or flop."

Asked about the perception about independent films not making commercial gains, Nawazuddin said the thinking needs to change.

"Today small films are not flop, as they have alternate platforms like digital. The disaster happens when a big budget film fails, the hero of that film falls down. We don't. While our films, after releasing in theatres when it goes on OTT it recovers the money easily."

The actor was last seen in "Motichoor Chaknachoor", a romantic-comedy about a 36-year-old man trying to find a wife. The film, which released on Friday, also features Athiya Shetty.

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