Pakistani clothing label uses AI to show Alia Bhatt as model, netizens call it 'cheap marketing'

Pakistani clothing label, Wajayesha Official, used Alia Bhatt's forged images to show her wearing the brand's latest collection.

Alia Bhatt serving fashion goals is not a rare occurrence. However, it is not very often that we get to see Alia dropping looks in a salwar kameez. That is exactly what caught the attention of the eagle-eyed fans who spotted a Pakistani clothing label, Wajayesha Official, using Alia's forged images.

The brand took to its Instagram account and shared pictures of Alia in it's newly launched silk suits collection.

In some absolutely jaw-dropping pictures, Alia was seen flaunting different patterns and hues from the latest collection of the brand. And not to mention, she looked gorgeous, to say the least.

The morphed, seemingly AI-generated images were shared along with a misleading caption which read, "Even Alia Bhatt likes our pure sheesha silk collection!! Colour can be customised, book your order now."

Then came Alia's army who left some harsh comments on the post, criticising the brand's move and calling it cheap marketing.

However, it doesn't end there as the brand had some quirky reply to the comments. "She will sue you!," another commented to which the brand responded, "No, she will not."

"This is fake ai cheap marketing," a fan commented. The brand responded by saying, "Yes, you are right, but we have an original one."

Another user wrote, "This is AI. I will send this to her," and the brand replied, "But we have the original product."

While keeping up with these quirky responses to the comments, the brand still hasn't removed these almost original-looking photos which many can mistake for a possible collaboration between the actress and the Pakistani clothing label.

One of the photos which shows Alia making a heart with her hands while wearing a dark grey colour suit is from her walk on the L'Oréal Paris runway in Paris in 2024.

While all the pictures look breathtaking and seamless, none of them are from an official photoshoot and are simply forged.