<p>New Delhi: Basmati rice exporter GRM Overseas on Wednesday said it has appointed Bollywood actor Salman Khan as its brand ambassador for basmati rice and wheat flour.</p><p>GRM Overseas Managing Director Atul Garg said Khan's mass appeal and fan base align with the company's 10X brand range of basmati rice and 10x Shakti range of wheat flour.</p><p>"I'm excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity," Khan said in a statement.</p>.Salman Khan partners with Jacob & Co for exclusive new watch collection.<p>The partnership aims to leverage Khan's iconic status to strengthen GRM's brand presence and connect with consumers globally, the company said.</p><p>Founded in 1974, GRM Overseas exports premium basmati rice to over 42 countries and has expanded from a rice manufacturing and trading house to a consumer staples organization.</p><p>The company said it plans to use Khan's influence to inspire consumers to make healthier food choices and join a movement prioritising sustainability and empowerment.</p><p>GRM Overseas is listed on both National Stock Exchange and Bombay Stock Exchange. </p>
<p>New Delhi: Basmati rice exporter GRM Overseas on Wednesday said it has appointed Bollywood actor Salman Khan as its brand ambassador for basmati rice and wheat flour.</p><p>GRM Overseas Managing Director Atul Garg said Khan's mass appeal and fan base align with the company's 10X brand range of basmati rice and 10x Shakti range of wheat flour.</p><p>"I'm excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity," Khan said in a statement.</p>.Salman Khan partners with Jacob & Co for exclusive new watch collection.<p>The partnership aims to leverage Khan's iconic status to strengthen GRM's brand presence and connect with consumers globally, the company said.</p><p>Founded in 1974, GRM Overseas exports premium basmati rice to over 42 countries and has expanded from a rice manufacturing and trading house to a consumer staples organization.</p><p>The company said it plans to use Khan's influence to inspire consumers to make healthier food choices and join a movement prioritising sustainability and empowerment.</p><p>GRM Overseas is listed on both National Stock Exchange and Bombay Stock Exchange. </p>