Amazon Now expands to 100 cities with over 1,000 micro-fulfillment centres in India

Amazon on Monday (April 27) announced that it has expanded its services to 100-plus cities across India.

Also, it has set up more than 1,000 micro-fulfillment centres, which will help improve the efficiency of its quick-commerce unit Amazon Now.

The company is roping in more than 16,000 farmers to offer fresh produce within minutes through Amazon Now.

In addition to fresh vegetables, fruits, and groceries, Amazon Now service offers a curated selection of thousands of daily essentials, including frozen food, personal care, fashion & beauty products, small appliances, baby products, pet supplies, healthcare supplements, and more delivered within minutes.

Besides major cities such as Bengaluru, Mumbai and Delhi-NCR, Amazon Now will be available in metro and tier-2 cities-Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Vizag and more.

To check Amazon Now service is available in your city, users have to open the Amazon India app and look for the ‘lightning’ Now icon on the top banner.

In addition to expanding its operations network, the American firm is investing over Rs 2,800 crore to strengthen the safety, health and financial well-being of its delivery workers and warehouse staff.

The latest investment is part of the company's pledge to invest more than $35 billion (approx. Rs 3.11 lakh crore) in India by 2030. It will primarily focus on business expansion and other measures such as AI-driven digitisation, export growth, and job creation in the sub-continent.

With the infusion of more funds to expand Amazon Now, the American e-commerce giant is poised to give stiff competition to Blinkit, Walmart's Flipkart Minutes, Tata's BigBasket, Dmart and other quick-commerce firms in India.

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