<p>Bengaluru is known for its expanding art scene with musicians of all genres having experiences about how talent is accepted with open arms here. In this circle of artistes exist many who have been making it big via broadcasting channels or social media platforms rather than live performances. These young artistes say that the advantages of this are many, when compared to live gigs, because one is in the comfort of a studio or a home.<br /><br />Sidharth Bharadwaj, a flautist, who also performs with the band ‘Aathma’, feels that a bigger online presence as compared to live acts, opens up more opportunities and bigger collaborations. “The feedback an online presence garners is wider and more interesting than that at an act. The audience connects to you directly and is able to suggest other combinations or mix of genres or styles that can be tried, which may not necessarily happen when on stage,” he says. <br /><br />An online channel also opens up a space for more experimentation, vouches Sidharth. “There is a bigger exchange of ideas and responses when online. The chances of this leading to other musicians across the world are high,” he says.<br />Others like Perlita Emilya Rodrigues, a pop musician, use the Live option on Facebook as well as Instagram to post their works. <br /><br />“This has helped me to reach out to a bigger audience. Many, even in one’s own circle of friends, wouldn’t necessarily come to a gig but they are sure to scroll down their own social media page at regular intervals. This convenience factor brings in more views when compared to a live performance,” she says. <br /><br />Perlita adds that being online has helped her to work on her own music as well as on covers. “I also don’t need to network for performances and these can be posted at anytime. Gigs don’t come to one constantly,” she adds. <br /><br />Anup KR, who uses limeloop to perform as a one-man-band, wants to release music videos online. He says that one goes beyond one’s city with a big online presence. “It also helps in brand building as there would be a lot of people who would want to advertise with you or back up your work,” he adds. <br /><br />Being big online is a great success formula says Cyril Prince, a singer-songwriter-guitarist who creates music across genres. “When I used to stick to gigs, I used to have a manager who brought me shows. After I went online, I realised that I was my own manager. Stories of people who have a strong online presence leading to a stronger and consistent fanbase also encouraged me to do the same,” he adds.<br /><br />He adds that the quality of a video is also within one’s reach as compared to a gig. “When at a performance, there is very less control over many factors; what has been presented cannot be taken back or corrected, while one had the option to edit or redo a video till it is posted,” he says. <br /><br />Wider access to the internet has led to more people noticing artistes online than at performances, says hiphop artiste Vignesh Shivanand aka Brodha V. <br /><br />“I often post ‘Brodha V & Co.’s videos online that are received by a much bigger crowd than what a performance would have,” he says. <br /><br />Vignesh feels that most artistes want to be ‘internet celebrities’ first now. “The more popular one’s content is online, the more is the demand for them. It is much easier to put content online compared to a performance, as the content is entirely controlled by you,” he details, adding that the moment an artiste has a huge following online, the possibilities are unlimited. <br /><br /></p>
<p>Bengaluru is known for its expanding art scene with musicians of all genres having experiences about how talent is accepted with open arms here. In this circle of artistes exist many who have been making it big via broadcasting channels or social media platforms rather than live performances. These young artistes say that the advantages of this are many, when compared to live gigs, because one is in the comfort of a studio or a home.<br /><br />Sidharth Bharadwaj, a flautist, who also performs with the band ‘Aathma’, feels that a bigger online presence as compared to live acts, opens up more opportunities and bigger collaborations. “The feedback an online presence garners is wider and more interesting than that at an act. The audience connects to you directly and is able to suggest other combinations or mix of genres or styles that can be tried, which may not necessarily happen when on stage,” he says. <br /><br />An online channel also opens up a space for more experimentation, vouches Sidharth. “There is a bigger exchange of ideas and responses when online. The chances of this leading to other musicians across the world are high,” he says.<br />Others like Perlita Emilya Rodrigues, a pop musician, use the Live option on Facebook as well as Instagram to post their works. <br /><br />“This has helped me to reach out to a bigger audience. Many, even in one’s own circle of friends, wouldn’t necessarily come to a gig but they are sure to scroll down their own social media page at regular intervals. This convenience factor brings in more views when compared to a live performance,” she says. <br /><br />Perlita adds that being online has helped her to work on her own music as well as on covers. “I also don’t need to network for performances and these can be posted at anytime. Gigs don’t come to one constantly,” she adds. <br /><br />Anup KR, who uses limeloop to perform as a one-man-band, wants to release music videos online. He says that one goes beyond one’s city with a big online presence. “It also helps in brand building as there would be a lot of people who would want to advertise with you or back up your work,” he adds. <br /><br />Being big online is a great success formula says Cyril Prince, a singer-songwriter-guitarist who creates music across genres. “When I used to stick to gigs, I used to have a manager who brought me shows. After I went online, I realised that I was my own manager. Stories of people who have a strong online presence leading to a stronger and consistent fanbase also encouraged me to do the same,” he adds.<br /><br />He adds that the quality of a video is also within one’s reach as compared to a gig. “When at a performance, there is very less control over many factors; what has been presented cannot be taken back or corrected, while one had the option to edit or redo a video till it is posted,” he says. <br /><br />Wider access to the internet has led to more people noticing artistes online than at performances, says hiphop artiste Vignesh Shivanand aka Brodha V. <br /><br />“I often post ‘Brodha V & Co.’s videos online that are received by a much bigger crowd than what a performance would have,” he says. <br /><br />Vignesh feels that most artistes want to be ‘internet celebrities’ first now. “The more popular one’s content is online, the more is the demand for them. It is much easier to put content online compared to a performance, as the content is entirely controlled by you,” he details, adding that the moment an artiste has a huge following online, the possibilities are unlimited. <br /><br /></p>
