<p>The Journal unveils a New York edition on Monday in what promises to be a bruising competition for readers and advertising dollars with the publication that has long dominated the city.<br /><br />It's the type of aggressive move Murdoch has become known for during his decades building News Corp into a newspaper and entertainment titan -- and the Australian-born mogul appears to be relishing the fight.<br /><br />The 79-year-old veteran of the London circulation wars, throwing down the gauntlet to the Times last month, said the Journal's New York section would feature full colour and would be "feisty."<br /><br />"We believe that in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did," he said.<br />Murdoch, whose New York Post has been tussling with the city's other tabloid the Daily News for years, said the Journal will "cover everything that makes New York great: state politics, local politics, business, culture, and sports."</p>
<p>The Journal unveils a New York edition on Monday in what promises to be a bruising competition for readers and advertising dollars with the publication that has long dominated the city.<br /><br />It's the type of aggressive move Murdoch has become known for during his decades building News Corp into a newspaper and entertainment titan -- and the Australian-born mogul appears to be relishing the fight.<br /><br />The 79-year-old veteran of the London circulation wars, throwing down the gauntlet to the Times last month, said the Journal's New York section would feature full colour and would be "feisty."<br /><br />"We believe that in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did," he said.<br />Murdoch, whose New York Post has been tussling with the city's other tabloid the Daily News for years, said the Journal will "cover everything that makes New York great: state politics, local politics, business, culture, and sports."</p>
