Live streaming of Dasara events attracts 1.33 crore views

The live streaming of various events, organised as part of Nada Habba Mysuru Dasara - right from the inauguration atop the Chamundi Hill to the cultural programmes in front of Mysuru Palace, and Yuva Dasara at Uttanahalli - received an overwhelming response with 1.33 crore views across all platforms this year. 

The objective of live streaming is to extend the reach of Mysuru Dasara, making the traditional and cultural spectacle accessible to a vast digital audience and to reinforce it as a major cultural event of India.

While thousands attend the annual events physically to soak in the Dasara spirit, others, in the country and abroad, choose to watch the events virtually, live-streamed on various tele-media channels and social media platforms.

There is a steady increase in the numbers over the years for the live streaming of the events. Last year, 97 lakh people watched it. The authorities had set a target of 1.5 crore viewership for Dasara 2025.

All arrangements were made to reach more than one crore views for the live relay of the Dasara programmes this year.

The events were telecast live on YouTube, Facebook and via https://www.mysoredasara.gov.in/ - the Dasara’s official website. 

As per the details available, the official website of Dasara, launched by the district administration, received 35.5 lakh direct views from September 5 to October 2, and 36 lakh cumulative for live streaming.

The average viewing on the website was between 80,000 and 1.2 lakh views per day. Most of the people visited the website to view ticket sales announcements, peak event dates, live events and the schedule of the live streaming.

The peak event clusters from September 22 to October 2 received a good response through the Mysuru Dasara website, CESC and related social media handles.

Each Instagram post received 2 lakh to 4 lakh views, which shows the strong participation of netizens. In all, it has contributed more than 90 lakh views.

The inauguration and cultural programmes from September 22 to 29 received 15 lakh (1.5 million) views, with a daily average of 90,000 to 1,60,000 views per event.

25 lakh people watched

Around 25 lakh people watched the inauguration on September 22 and the Yuva Dasara events live. The live concerts of musicians Arjun Janya and Pritham on September 23 and 24 received the most views. In all, there were 22 lakh views for the Ayudha Puja and Vijayadashami rituals and Jamboo Savari procession, Air show, drone show, and torchlight parade on September 28, October 1 and 2. 

The attractive Jamboo Savari procession on the premises of the Mysuru Palace on the Vijayadashami day. DH Photo

Yeshwanth, director, Fusion Minds Technologies, entrusted with the job, said the live streaming was given on major pages of the Government of Karnataka, like the Tourism Department, Chief Minister’s page, Siddaramaiah’s page, MP, MLA’s pages and others. 

“We have been upgrading the servers every year. It was state-of-the-art this year. More than 700 channels had taken live links from the Dasara inauguration programme to the Torchlight Parade. The advanced ‘Next Zen Cloud Studio’ technology was used. We have achieved 1.33 crore viewership this year, including cross-posting”, Yeshwanth said.