<p>Beer isn't for everyone—it's an acquired taste. However, a craft beer company is looking to change that and has launched Beeryani in Telangana and Andhra Pradesh.</p><p>Pronounced as bir-yani, Beeryani merges the all-time-favourite dish in the Telugu states—biryani—with beer.</p>.<p>When you pop open a bottle, it gives off the aroma of biryani, which lingers. When you take a sip, however, you taste beer, with a strong aftertaste of cinnamon.</p><p>Beeryani was born out of desire to introduce a new flavour in the alcoholic beverages market in Telangana and Andhra Pradesh, <a href="https://www.thehindu.com/food/features/have-a-pint-of-beeryani-by-blockbuster/article68326806.ece" rel="nofollow">reported</a> <em>The Hindu</em>.</p><p>"We were three months into the R&D process, we had everything in place — the brewery and brewmasters — what we didn’t have was the flavour of the beer," Naraparaju, the Chief Strategy Officer (CSO) of Blockbuster Beeryani, was quoted as saying by the publication.</p><p>As the Blockbuster team worked and meetings became regular, office lunches became common, where biryani was a usual feature and loved by all members.</p><p>As the team sought a flavour to introduce, they realised that there were no regional flavours in Andhra an Telangana, decided to go with biryani.</p><p>Blockbuster was founded by three "globe trotters", its website says, who wanted to raise the "sub-par" standards of beer in the Indian market.</p><p>The company started its operations in 2017, and its products can be found in Telangana, Andhra Pradesh, and Karnataka.</p>
<p>Beer isn't for everyone—it's an acquired taste. However, a craft beer company is looking to change that and has launched Beeryani in Telangana and Andhra Pradesh.</p><p>Pronounced as bir-yani, Beeryani merges the all-time-favourite dish in the Telugu states—biryani—with beer.</p>.<p>When you pop open a bottle, it gives off the aroma of biryani, which lingers. When you take a sip, however, you taste beer, with a strong aftertaste of cinnamon.</p><p>Beeryani was born out of desire to introduce a new flavour in the alcoholic beverages market in Telangana and Andhra Pradesh, <a href="https://www.thehindu.com/food/features/have-a-pint-of-beeryani-by-blockbuster/article68326806.ece" rel="nofollow">reported</a> <em>The Hindu</em>.</p><p>"We were three months into the R&D process, we had everything in place — the brewery and brewmasters — what we didn’t have was the flavour of the beer," Naraparaju, the Chief Strategy Officer (CSO) of Blockbuster Beeryani, was quoted as saying by the publication.</p><p>As the Blockbuster team worked and meetings became regular, office lunches became common, where biryani was a usual feature and loved by all members.</p><p>As the team sought a flavour to introduce, they realised that there were no regional flavours in Andhra an Telangana, decided to go with biryani.</p><p>Blockbuster was founded by three "globe trotters", its website says, who wanted to raise the "sub-par" standards of beer in the Indian market.</p><p>The company started its operations in 2017, and its products can be found in Telangana, Andhra Pradesh, and Karnataka.</p>