Are you a smart sleeper?

The sleep-health economy offers a three-pronged solution structure — Ambience optimisation, Routine modification and Therapeutic treatment.

sleep

Current world has glamourised sleep deprivation, with the US President Donald Trump and closer home, our very own Prime Minister Narendra Modi, along with a host of business leaders and startup founders proudly stating that they just sleep four-five hours each day. Each individual, however, has different physiological needs and on an average, an adult human should try to get at least seven-eight hours of sleep.

“Sleep is a non-negotiable condition that warrants wellness and prevents diseases,” according to Liborio Parrino, MD and Associate Professor of Neurology at Parma University in Italy. Sleep is a vital rejuvenating function of our body that helps it to create, distribute and store energy while providing different organs with the much-needed ‘recuperation’ time. So how can we make people love sleeping again?

Technology, it seems, has the answer. The world over, there has been a rapid growth in the number of sleep-related apps, devices and products that are helping people to sleep better.

Replacing yesteryear’s melody clocks or lullaby jukeboxes, these technologies have given rise to a robust sleep industry around the world.

The sleep-health economy offers a three-pronged solution structure — Ambience optimisation, Routine modification and Therapeutic treatment.

The first segment has given birth to a myriad of products ranging from ambient light filters equipped with soothing music and interactive beds that gauge the body temperature as well as the discomfort of an individual and can alter the sleeping position to guarantee a good night’s rest.

However, the most impactful change has come in the mattress market, with great innovation and better product designs turning your bed into a sleep sanctuary.

(The author is CEO, Wakefit.co)

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