JOIN USState-run carrier Air India's Delhi-Tel Aviv non-stop will become a daily flight shortly, with the airline giving its seal of approval to the proposal, encouraged by the 80 per cent and above occupancy rate, sources in the airline said.
"The success of the service is a testament to the strengthening of diplomatic ties between India and Israel and growing people to people contact between the two countries. We are working on the last minute details before announcing the increase in frequency to all days from thrice a week," they said.
The move is part of Air India's ongoing efforts to reevaluate its route network, increase services to economically viable routes and cut down the frequency and withdraw services from some sectors. The airline could soon withdraw flights from a few European destinations with low occupancy and engage its fleet too far east and neighbouring countries that have seen a steady rise in demand said a source.
Private carriers such as Jet Airways and IndiGo are already firming up plans to fly to more international destinations along with Vistara which is poised to announce international services later this year. "In such a scenario, we ought to remain competitive in the market as revenue generation is key to the survival of the airline now," the source said. The airline currently has a 17-per cent market share on international routes. Air India's board of directors is set to meet soon to prepare a revival plan for consideration of the government.
The Delhi-Tel Aviv AI 139 flight made its maiden journey on March 22 this year and since then the occupancy rate has gone up from 60 per cent to over 80 to 83 per cent, making it a profitable route for Air India, sources said. It has engaged its 256-seater Boeing 787 Dreamliner on this route. What has gone behind the success of this flight is the shorter route and the less time it takes to cover the distance, thanks to Saudi Arabia's decision to permit Air India to use its airspace to fly over the country, sources said.
The airline covers the distance in 7.25 hours, 2.10 hours less than the time taken by the only other airline that flies between the two countries -- Israel's national carrier El Al from Mumbai to Tel Aviv. Many Arab and Islamic nations do not recognise Israel and, therefore, disallow airlines from using their airspace for flight services to that country.