'Phir Ek Baar, Modi Sarkar' BJP's campaign tagline

Hours after Congress launched its tagline 'Ab Hoga Nyay' (Now, there will be Justice), the BJP released its campaign theme 'Phir Ek Baar, Modi Sarkar' (Once More, Modi Government) even as it attacked the Congress for "ignoring" the middle class in its manifesto.

The other themes of the campaign would also include 'Kaam Karne Wali Sarkar' (A government that works), 'Imandaar Sarkar' (Honest government) and 'Bade Faisle Lene Wali Sarkar' (A government that takes big decisions)

Finance Minister and senior BJP leader Arun Jaitley launched the campaign theme and songs, which sought to highlight the party's nationalism pitch as well as the work done by the Modi government.

At the launch which will be followed by the release of its manifesto on Monday, Jaitley asserted that the choice for people in the elections will be between the "cohesive and tested" government of Modi and "chaos and maha-milawat" offered by the Opposition. "People will have to decide between a government led by one captain or a team of 11 players, and that of 40 captains," he said.

Jaitley also sought to corner Congress saying its manifesto did not once mention the middle class and asserted that poor, middle class and neo-middle class will be at the centre of the BJP's electioneering.

"Congress did not mention once middle class and the advisors from abroad in that party are advocating taxing them more," he said, echoing the attack launched by Prime Minister Narendra Modi.

Jaitley said BJP getting majority in 2014 helped it to take decisive and big decisions on a host of measures, including national security, corruption and black money.

"The country has decided as to whether a weak centre (government) will be in the country's interest or a decisive prime minister heading a majority government," he said.