MS Dhoni to Tamannaah Bhatia: Celebs who've endorsed Mysore Sandal Soap

From MS Dhoni and Mugdha Godse to Tamannaah Bhatia, we look at the celebrities who have represented KSDL’s iconic Mysore Sandal Soap over the years.

MS Dhoni

KSDL signed MS Dhoni in 2006 for Rs 80 lakh to boost its brand. However, the deal ended abruptly in 2007 over promotional issues, leading to a legal battle which Dhoni eventually won in 2012.

Mugdha Godse

Following multiple FMCG endorsements, model-turned-actor Mugdha Godse was signed as the face of Mysore Sandal Soap in 2009.

Parvati Nair

Parvati Nair became the brand ambassador for Mysore Sandal Soap after winning the Miss Karnataka title in 2009.

Tamannaah Bhatia

In a Rs 6.2 crore agreement, the Karnataka government appointed Tamannaah Bhatia as KSDL’s brand ambassador. Though aimed at boosting the brand's  popularity, the decision drew backlash from pro-Kannada activists calling for promotion of local artists.