Now, TV on Instagram

Currently, the Instagram videos are limited to one-minute duration. This feature will provide more business options for the Instagrammers who earlier published their longer videos on YouTube and provide 'Swipe-Up' links on their stories. While Swipe-Ups are only available for verified profiles or profiles with 10K followers, other users can share longer videos in parts. Image source: Instagram-press.com

Social media site Instagram has now launched a new feature for its users to post longer videos. Calling it the most exciting feature to date, IGTV allows the streaming of one-hour long video on the updated app. 

"While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start," said Kevin Systrom, Co-Founder & CEO in a press release. 

Currently, the Instagram videos are limited to one-minute duration. This feature will provide more business options for the Instagrammers who earlier published their longer videos on YouTube and provide 'Swipe-Up' links on their stories. While Swipe-Ups are only available for verified profiles or profiles with 10K followers, other users can share longer videos in parts.

Any user can create a channel by clicking the Settings button seen while watching IGTV.

"Also like TV, IGTV has channels. But in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel," reads the press release.

There are Like, Comment and Direct options like the posts.

Facebook has been trying to beat the dominance of YouTube on videos for many years, but failed to make much progress. Longer, mobile-friendly vertical videos are expected to give Instagram more boost. The 10-year-old Instagram has now one billion users.

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Now, TV on Instagram

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