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67.3 million watched India-Pakistan match: Rating agency

Last Updated 31 March 2011, 09:45 IST

The match got ratings of 11.74, which is exceptionally high for a 100 overs match, Audience Measurement and Analytics Ltd. (aMap) said.

The average time spent by viewers was 160 minutes per person, which is also the highest for any match in the 2011 World Cup.

The viewership went up to 20.02 in the closing stages as India wrapped up the match by 29 runs.

India take on Sri Lanka in the final at Mumbai's Wankhede Stadium on Saturday.

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(Published 31 March 2011, 09:45 IST)

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