In a bid to promote the sport in the country, a six-team franchise-based tournament, named Prime Volleyball League (PVL), is set to be launched in India soon.
In line with top international leagues like the NBA, the tournament will operate with a model in which franchise owners are also stakeholders in the organisation of the league.
The first edition of PVL will feature six teams -- Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz and Bengaluru Torpedoes.
The league will be telecast on the Sony Pictures Network and will be exclusively marketed by Baseline Ventures, the leading sports marketing firm in the nation.
Fantasy games leaders A23 have been signed as "Powered By" sponsors in a multi-year deal.
Speaking about the development, Joy Bhattacharya, CEO, PVL said, "We have already seen the quality of talent in the country, our endeavour is to provide this talent the right kind of platform to grow.
"This kind of structure, where franchisees are committed for the long term gives the game an opportunity to grow in a sustained manner, and that is the best thing possible for Indian volleyball."
The League will shortly be announcing the dates for the auction and the schedule for the coming season, a statement from the organisers read.
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(Published 15 September 2021, 13:01 IST)
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