JOIN USMilk consumption in the State has gone up substantially in the past five years. As per statistics provided by Karnataka Milk Federation (KMF), the largest cooperative dairy federation in the region, in the past five years, the daily sales of liquid milk (other than milk products including milk powder) have shot up from 26 lakh litres per day five years ago, to 35 lakh litres on an average on any given day.
Even the sale of curd has gone up by two lakh litres per day resulting in the sale of over four lakh litres daily across the State. The consumption of Nandini milk in Bangalore City alone has gone up from 13.5 lakh litres per day five years ago, to over 17 lakh litres per day currently. Officials say even though the overall milk production is about 55 lakh litres per day, the remaining milk is utilised for preparing milk products such as ghee, sweets and milk powder.
KMF Managing Director A S Premnath told this newspaper, “We have invested crores of rupees and keep on adding more, to keep a check on quality. Private milk providers do not do that. We invite anyone to come in groups and visit our plants and see for themselves the technology we use to ensure that people get the best quality product.” “To maximise our reach, we are opening more Nandini outlets across the State and in Bangalore particularly,” he said.
Special milk sale picks up
The new variant of Nandini milk launched in February this year at Rs 35 per litre is getting popular. On an everday average, about 41,000 to 42,000 litre of special milk is being sold and we are expecting the figures to pick up in the near future, a KMF official said.