In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature; it would make anything you captured look more beautiful. The co-founders cultivated a community of photographers and artisans around the app and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees.
In No Filter: The Inside story of Instagram by Sarah Frier, the author draws on unprecedented access — from the founders of Instagram, as well as employees, executives and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide — to show how Instagram has fundamentally changed the way we show, eat, travel and communicate, all while fighting to preserve the values that contributed to the company’s success.
Published 29 August 2020, 20:28 IST