Kickstart your digital marketing career

Digital marketing has been a fast growing industry for a while now. There are a few ways that new entrants can make a mark in this sector.

Required skillset

A crucial aspect of a rewarding career in digital marketing involves being on top of the trends. Acquiring the requisite skillset and familiarity with the terminology of the digital world will hold you in good stead while innovating for yourself or your future employer.

‘Doing your homework helps’ has been the often-repeated line at all stages of our lives and it’s certainly a game-changer when it comes to your progress as well.

Networking

This concept has gained new meaning, as even the most mundane chores have gone digital. Connecting with your peers in digital marketing in various avenues and domains. Doing this will equip you with knowledge and information about the latest trends and career opportunities in the field.

Personal brand

Build your digital marketing portfolio along with acquiring essential qualifications, You also need to market your skills to people just as you would market yourself as a brand. One way to do this is to join the relevant groups and professional networking sites, which increases your visibility in the digital space

Projecting expertise

With digital marketing, projecting your skills is as essential as learning them and just shows your proficiency in the field. One way that you can begin doing this is to start engaging with the general public or fellow professionals on the subject matters. Writing blog pieces for social media or pitching articles in traditional media outlets is another way to increase visibility.

Increasing engagement at various levels will aid you in the initial stages of your career and may even help you find your niche

Language and coding skills

The complexities of the digital world, that stump many people, can be used to your advantage. Master some basic HTML and CSS knowledge or enrol for an online certification course in digital marketing. This will help you navigate some software used in your digital campaigns better than others.

Analytics

In the digital world, understanding social media metrics and Google Analytics is a crucial tool when comes to launching a successful digital marketing career.

For a digital marketing professional, it is imperative to know how effective a marketing campaign has been. This is usually done by monitoring the traffic towards the website and eventually, the sale of the product or service in question. Tracking SEO results and numbers of viewership are some of the essential tools to run successful campaigns for the company and to sustain you in a successful career as a digital marketing professional.

Soft Skills

Whether you are working as a professional for digital marketing or a traditional company, skills like interpersonal relationship, communication, team leadership, listening skills, time management, and empathy are indispensable. You also need situational and emotional intelligence to navigate tricky situations in a difficult working environment, without compromising productivity. It would make you a winner in both worlds.

(The author is the CEO of a digital media platform)