Google brings improved shopping experience on Gemini, AI Mode, and Circle to Search

The new feature is powered by Shopping Graph, a Google's proprietary dataset tool, which has a collection of 50 billion products sold worldwide and gets updated with two billion products every hour.

Google has announced to incorporate Gemini generative Artificial Intelligence (gen AI) large language models (LLMs) and Google's Shopping Graph to improve the shopping experience on the Gemini app, AI Mode, and Circle to Search features on smartphones and computers.

For the uninitiated, Shopping Graph is Google's propreitary dataset tool, which has a collection of 50 billion products sold worldwide and gets updated with two billion products every hour.

"With updates across Gemini, AI Mode, and Circle to Search, we’re bringing our most advanced AI tools to help users in India shop with more confidence and less effort," said the Google India Team.

With the latest update, users can shop directly on the Gemini app or while using the Circle to Search feature on the smartphone screen. Users can shop beyond simple text suggestions. He/she can do conversational search with Gemini AI and get shoppable product listings, comparison tables, prices from across the web and places to buy right in the app. Currently, it supports English and Hindi in India.

Similarly, AI Mode also offers an intelligently organised response with visuals and all the key details the user needs, such as the price, reviews and inventory info on stocks. This will help the user make an informed decision to buy a product faster than before.

For instance, if the user is looking for visual inspiration, he/she will see shoppable images. Or, if you’re deciding between a few options, it offers a comparison table with a side-by-side view of considerations specific to that product, including insights from reviews to help the user quickly understand the differences. This experience is currently available in English, and soon, it will support Hindi.

Even on Circle to Search, users can just point to an outfit, shoes or any other product on an app, be it a social media platform like Facebook, Instagram, or an OTT application, the AI feature will identify and list all the related products with visuals and price details along with availability on e-commerce apps.

Users can search for every piece — from tops to footwear and everything in between - all at once. He/she has to just tap, scribble or circle an entire outfit to deconstruct the look. Circle to Search instantly identifies every component, finding similar items to jumpstart the shopping exercise.

For now, this feature of Circle to Search will be initially available on Pixel 10 and Samsung Galaxy S26 series phones. It will be expanded to other phones in the coming months.

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