Meta brings 'Business AI’ agent for Indian enterprise owners on WhatsApp Business

Meta on Thursday (May 7) launched the generative Artificial Intelligence (gen AI) tool to assist small enterprise owners in managing customer services on WhatsApp.

It is a free-to-use service available to all registered WhatsApp Business users.

Besides English, AI-powered customer support is available in all native languages in India. This will greatly help businesses to respond to customer queries, book appointments, and drive sales — without needing any additional tools or platforms.

Further, Business AI on WhatsApp can be fully personalised based on the business' own information. This will help enterprise owners to automate responses to frequently asked questions and assist customers with queries related to products and services, pricing, discounts, shipping and more.

“Small businesses are the backbone of India's economy, and we deeply understand the value of every customer conversation for them. Over the years, we've consistently heard that managing high volumes of customer queries with limited resources remains one of the biggest challenges for small businesses. This is where we believe that AI can be a game-changer for them. With the introduction of Business AI on WhatsApp, we're now putting that power directly into the hands of small businesses — ensuring they never miss a customer query outside business hours or struggle to keep up during peak demand," said Ravi Garg, Director Business Messaging, Meta India.

Business AI agent on WhatsApp Business app.

According to a Kantar study (2025), 91 per cent of online adults in India chat with a business every week, making messaging the preferred way for Indians to interact with businesses, and the WhatsApp Business app has grown big over the years.

This is a very handy tool for small traders and shop owners, who lack cash to offer customer care services. As it can work 24/7, customers will be able to interact with the AI agent beyond shop timings.

Here's how to enable 'Business AI' agent on WhatsApp Business app:

Eligible businesses using the WhatsApp Business app can get started by going to the Tools tab and selecting ‘Your Business AI’. There, just follow the onscreen steps to set up the feature.

Once enabled, Business AI on WhatsApp can immediately begin assisting with customer conversations by answering questions, recommending products, sharing key business information based on what the business has already added to their profile and catalog, and help close the sale.

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