<p>Meta Platforms Inc said on Thursday its flagship social network Facebook is introducing ways for users to maintain up to five profiles, a major shift from the "real name" requirement the company has maintained since its inception.</p>.<p>The product change would "help people tailor their experience based on interests and relationships," like posting different types of content aimed at family versus friends, Meta said in a statement.</p>.<p>The company will continue to require that each user have only one Facebook account, with a main profile that continues to use the person's real name. People will be able to access any additional profiles they create after logging in to that account.</p>.<p>The change grants users formal leeway to semi-anonymize their identity on the world's biggest social network, in keeping with options offered by competitors like TikTok and Twitter, as well as Meta's own photo and video app Instagram.</p>.<p>In its statement, Meta said its rules against impersonation and other types of misleading representations of identity would continue to apply to all profiles.</p>.<p>A Meta spokesperson said the company was testing the new approach in certain countries, but declined to specify which ones.</p>
<p>Meta Platforms Inc said on Thursday its flagship social network Facebook is introducing ways for users to maintain up to five profiles, a major shift from the "real name" requirement the company has maintained since its inception.</p>.<p>The product change would "help people tailor their experience based on interests and relationships," like posting different types of content aimed at family versus friends, Meta said in a statement.</p>.<p>The company will continue to require that each user have only one Facebook account, with a main profile that continues to use the person's real name. People will be able to access any additional profiles they create after logging in to that account.</p>.<p>The change grants users formal leeway to semi-anonymize their identity on the world's biggest social network, in keeping with options offered by competitors like TikTok and Twitter, as well as Meta's own photo and video app Instagram.</p>.<p>In its statement, Meta said its rules against impersonation and other types of misleading representations of identity would continue to apply to all profiles.</p>.<p>A Meta spokesperson said the company was testing the new approach in certain countries, but declined to specify which ones.</p>