Meta brings 'Incognito chat' mode with Meta AI on WhatsApp

Meta says the new incognito chat mode on WhatsApp is built on the company's Private Processing technology.

Meta has announced the new user privacy-centric feature 'Incognito chat' mode for users to converse with the Meta AI bot on the WhatsApp Messenger app.

Like on privacy-protected browsing on Chrome browser, incognito chat mode ensures the same level of safety guardrails on WhatsApp, so that the conversation between the user and the Meta AI bot is fully protected.

Meta says the new incognito chat mode is built on the company's Private Processing technology, which is superior to privacy protocols used in other private platforms in the market. It is said to be truly private; no one can read the conversation, not even Meta.

Meta brings Incognito chat mode for users to chat with Meta AI on WhatsApp.

"The Private Processing is Meta's propreitary server-based processing system built on Trusted Execution Environments (TEEs) with the goal to ensure that sharing messages with Private Processing does not make them available to Meta, WhatsApp, or anyone else. This system is meant to preserve the same level of privacy afforded by end-to-end encryption (E2EE) and on-device processing, says the company.

When the user starts an incognito chat with Meta AI, it creates a private, temporary conversation that only the user can see. The messages are processed in a secure environment that even Meta cannot access. The conversations are not saved, and by default, the messages disappear after a set time.

In a related development, Meta has launched the WhatsApp Plus subscription plans in a handful of countries.

For now, it is available as a beta to a select group of people with iPhones in Europe for €2.49 (approximately Rs 280) per month.

Some of the benefits include premium stickers, the option to pin 20 chats, create custom lists and also assign personalised themes, wallpapers, ringtones and more.

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