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Diamond Beverages Pvt Ltd Chairman N.R Goenka, Coca-Cola India Marketing Vice-President Ricardo Fort and Coca-Cola India Franchise Bottling Operations Vice-President Vikas Chawla,Coca-Cola India S.R Goenka, Chairman, Bengal Beverages Pvt. Ltd and Bengal Beverages Pvt. Ltd Chairman S.R Goenkaat the launch of Maaza Milky Delite in Kolkata on Tuesday.
“India is a huge test market for us and success of a global brand depends on how it fares in India,” Coca Cola India Vice President (Marketing) Ricardo Ford told reporters here
The company launched its ‘Mazza Milky Delite,’ a blend of mangoes and milk. Priced at Rs 15, the 200 ml tetra pack Delite is likely to have national rollout by December next.
“We have several global brands and may introduce some of them in India in future,” Ford said.
“We’ll have to select a portfolio that will cater to the national taste,” Ricardo Ford further added
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