Kent RO on Wednesday launched its Smart RO water purifier Kent Superb, priced at Rs 25,000, in Bengaluru. The first-of-its-kind water purifier is a touch-operated device with an inbuilt microcontroller, which senses water quality on a real time basis.
Targetting the tech-savvy customer base in the City, Kent RO Systems Director Varun Gupta said, “We are taking a leap towards digitisation by introducing Kent Superb,” adding, “Within the next three months, we plan to launch the IoT-enabled version of the Smart RO water purifier.”
The company claims about 30% share in the organised market for water purifiers, a 1.5 million units industry. It hopes to close the year with 6 lakh RO purifiers in sales. Further, “At this rate, we expect the Smart RO water purifier to contribute up to 5% of the sales in the following year,” said Gupta.
The company has also launched its new range of air purifiers, for which it plans sales of 50,000 units by this year-end. Two variants of air purifiers are priced at Rs 15,000 and Rs 22,000, the former covering an area of up to 250 sq feet and the latter 400 sq feet.
Deccan Herald is on WhatsApp Channels| Join now for Breaking News & Editor's Picks