Homegrown automotive major Mahindra & Mahindra on Friday launched seven new products simultaneously under its Supro platform, taking its total range to 11 products consisting of four body forms, three fuel types, and four engine powers.
The company’s new Supro range includes four variants of its passenger carrier, namely Supro Minivan, Minivan VX, Minivan CNG and School Van, with prices starting at Rs 4.61 lakh; and three variants of its load carrier — Supro Minitruck, Minitruck CNG, and Cargo Van, with prices beginning from Rs 4.33 lakh (all prices ex-showroom Bengaluru).
According to Mahindra & Mahindra Chief Marketing Officer (Automotive Division) Vivek Nayer, “We have set a new benchmark with a single platform offering multiple products. Our strategy to rise in the market would be two-pronged — first, the 11 products provide a super-value proposition; secondly, the large product spread offers scale, manufacturing flexibility, and cost-competitiveness. With this overall portfolio, we are aiming at different types of customers, including corporate orders.”
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