Unemployment is hurting the top Australian cricketers due to their revenue sharing dispute with Cricket Australia, prompting them to look for endorsement deals in the lucrative Indian market.
The Australian Cricketers’ Association (ACA), which has all the top cricketers under its wing, has sent its General Manager Tim Cruickshank to speak to potential Indian investors, who would want to rope in Australian players for endorsement deals.
“The Australian players love coming to India. They have a huge fan base in India. The players are sought after in IPL. I have come to India to speak to potential partners in Indian market. I can tell you that the response from Indian investors has been great in the meetings that I have had,” Cruickshank told PTI during an interaction.
The Players’ Association in Australia has been entrusted with the duty of managing the ‘Intellectual Property Rights’ (IPR) of the top players and hence Cruickshank’s India visit.
As of now, all the top Australian cricketers are “unemployed” as they have not yet agreed to the terms and conditions set by CA in the MoU.
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