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How to Get More Followers on TikTok

Last Updated 28 March 2024, 11:18 IST

Since its humble beginnings in 2016, TikTok has become a fast-paced social platform that doesn’t wait for anyone. The secret to how to get more followers on TikTok may not be much of a secret at all: it’s all about being a hit on TikTok. To get there, you must be on top of your game at all times, ready to surprise your audience with new, creative, and “must-share” content.

Now, there are a couple of ways to reach TikTok stardom. Both involve work, but one will give you a boost if you need it. You can go right to the top and buy TikTok followers or start from scratch and create a marketing TikTok strategy that will help you succeed. Here are some strategic tips to get more followers on TikTok.

Tip 1 – Create Engaging Content and Go With the Trends

Let’s start by explaining the basics. TikTok has two categories of videos: “For You” is the page on which TikTok’s algorithm shows you videos you might like. “Following,” on the other hand, shows videos uploaded by the users you follow. The more followers you have, the more chances you have to appear on the “For You” page of potential followers.

When it comes to the kind of videos you can upload to TikTok, the possibilities are endless, from creating a challenge to a live session to a series of videos related to the same topic, and the list goes on. The first step will be to define the kind of content you will share and be consistent. This works either if you’re promoting a personal account or a brand.

One of the secrets of how to get more followers on TikTok has a do a lot with the latest trends. The search bar on your TikTok account makes it easy to find the best-trending results. Embrace them, and don’t be shy about joining the team. These could be a sound clip, a popular challenge, or a famous video used to complement your creation’s video. Carefully choosing the trending topics most related to your account can surprise your audience and possibly go viral.

It’s important to note that trending topics change constantly. If you don’t want to be left behind, you must always be ready to join the trending community.

Tip 2 – Don’t Forget Hashtags and an Attractive Caption

Like every other social media platform, including Instagram and Facebook, hashtags are essential. However, they must be used wisely. Don’t add random trending hashtags to your TikTok caption unless they relate to your content and account. Users don’t like to come across random content they aren’t interested in. When hashtags are used correctly, your TikTok video will show up on the “For You” page of users who might actually become followers.

The caption may only be 150 characters, but that’s plenty to create an engaging copy that may attract potential followers to interact with your account. An attractive call to action can easily make your comments section popular. Also, don’t forget to engage with your audience by replying, liking, and pinning the best comments for all to see.

Tip 3 – Study Your Audience and the Right Time to Publish

If you want to know how to get more followers on TikTok, do a little research. Go to the “Followers activity” tab of your professional TikTok account to find valuable information about your current followers, including their age range and times when your videos have more reach. Whether you decide to increase your followers by  buying TikTok followers or not, your actual audience will give you a clear idea of whether you are on the right path and if your videos have caught the attention of your targeted audience.

Use all this information to your advantage and create a calendar for your videos, but don’t be afraid to try new things. If your main goal is to reach a different audience, you can make a calendar with varying schedules to pinpoint different times of the day in which your videos are a hit.

Tip 4 – Collaborate With Other TikTokers

Collaboration among colleagues is always a good social media practice. If you encounter a user-generated video closely related to your account, ask for permission and share it on your feed. Both accounts will benefit by reaching new potential followers.

Similarly, if your TikTok account is for promoting a brand, look for popular TikTokers among your target audience. You can choose between a paid collaboration or one in exchange for the products you sell. Whichever path you choose, you’ll be amplifying your audience and increasing your follower numbers.

Tip 5 – Get Your Audience’s Attention From the Get-Go

You must never forget that TikTok is a social platform where people look for entertainment. Catching a viewer’s attention from the start is crucial if you don’t want your video to be skipped. Here are some practices to immediately get the viewers’ attention.

·        Use trending music. You can always grab viewers’ attention by using a popular tune and if it matches your content – even better. The best thing about using trending songs on TikTok is that you don’t have to use them only once. You can use them repeatedly in different videos with different content and captions.

·        Add visual effects. TikTok offers a wide array of visual effects you can add to your videos to make them attractive to the viewer. Reasons to use trending filters vary; you can use them professionally if they relate to your account or humorously if they don’t. Either way, you’ll catch the viewer’s attention immediately.

·        Add closed caption text. Closed caption text will make your videos more accessible. On TikTok, you can add them automatically and take a few seconds to ensure they match what’s being said in the video. Alternatively, you can add your own text on the screen if you think it will enhance the content.

Make Your Way to the Top on TikTok

Of all the social media platforms, TikTok is probably the most closely related to the quality of the content. If you create engaging and attractive videos, you’ll most likely be showcased on the “For You” feed of millions of potential followers. While no magic tool will make your videos go viral, the social media app provides its users with numerous tools to attract their target audience.

Buying TikTok followers is an excellent strategy if you’re anxious to get things rolling. However, rest assured you’ll have to do your part. To summarize how to get more followers on TikTok, remember it’s all about defining your audience, the kind of videos you’ll publish, and all the visual effects and sound that will make your content attractive to the viewers. Don’t forget TikTok is a social media platform that waits for no one. Keep a consistent content schedule in tune with the latest trends to keep your follower numbers going up.

This article is part of a featured content programme.
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(Published 28 March 2024, 11:18 IST)

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