Nokia disputes IDC report showing decline in its market share
Mobile handsets maker Nokia today challenged the findings of a report by research firm IDC, which said that the Finnish company has drastically lost its market share in India.
"The company highlights serious flaws in the IDC second quarter calendar year 2010 report and disputes the findings," Nokia said in a statement.
Nokia said, "the IDC report does not include shipments from Nokia's manufacturing facility in Chennai."
IDC has said that Nokia's share in the Indian cellphone market plunged to 36.3 per cent at the end of June, from 54 per cent at the end of 2009.
The global cellphone maker also disputed IDC's shipment figures from its Chennai factory. It said the report's claim that most of the shipments from the Chennai facility were exports was "inaccurate and untrue".
Instead, the company said, 50 per cent of the production from Chennai is delivered in India and the facility, Nokia's largest in the world, has to date produced 350 million mobile handsets.
Nokia said it continues to do well in India across all segments on the back of exciting new products such as the Nokia 2690 for the entry segment.
"We believe IDC's starting point for estimating the Indian market is incorrect –- shipments are not equivalent to actual sales and market shares," Nokia said.
According to IDC, the dual-sim category accounted for 38.5 per cent of the overall market.
"As per our estimates the dual-sim segment represents 22 per cent of the Indian handset market currently," Nokia said.
The report further says that there are a total of 35 brands in the Indian market currently.
Nokia says that while the report lists only 35 brands in the Indian market, in reality there are anywhere between 80 to 100 players operating at any given point of time. Most of these are Chinese handset players, which are operational in the market sporadically.
