Ready to meet challenges
Students were seen making the best use of their business and marketing strategies at ‘Verve-2012’, a management and cultural fest, conducted by St Joseph’s College of Business Administration.
‘HR’, ‘Finance’, ‘Public Relations’, ‘IT’, ‘Operations’ and ‘Strategist’ were some of the categories of the fest. The cultural events included dance, singing and photography.
Expressing his joy at being a part of marketing event, Ashish from Aloysius
College, Mangalore, says,
“I think the marketing round was very challenging. The final round was named ‘Overnight Report’. We were given a particular industry, and in 24 hours, we had to come up with a product pertaining to that industry. We also had to make a video, a radio jingle and a power-point presentation.”
“It was exciting and challenging. Yet another round that we liked was the
‘Endorsement Round’. The task was to convince actor Aamir Khan to endorse a pack of cigarettes. Though we could not convincingly pull it off, I think it was a great learning experience,” he adds.
Clinton, another management student, was surprised when he got to know that there was a Photography competition.
He says, “It was a great idea to have photography competition in a business school! I am a photography enthusiast, and it was a great opportunity for me. The topic was ‘St Joseph’s College’. We had to bring out the essence or uniqueness of this college in style. I totally loved it.”
The ‘HR round’ kept the aspiring HR professionals engrossed in the problems that had to be resolved. Soniya, a student of Christ College, says, “Totally, there were 14 rounds in the ‘HR’ category. The final round literally got me into tears. We were narrated the history of a company that started off well, reached the pinnacle, and now is almost on the verge of being shut down. We as HR professionals had to reason out why such a disaster had occurred. The judges were the alumni of St Joseph’s College. They questioned me so much that I almost broke into tears. It was an enriching experience that I will always treasure.”
Govind Prakash finds the fest a great holistic experience.
He says, “It was just the perfect blend of competitions and cultural events. It was an overwhelmingly intellectual atmosphere. The two days of the fest were spent quite well. I am looking forward to the fest next year.”
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