Press Esc to close
Sunday 26 June 2016
News updated at 1:32 PM IST
Weather
Max: 27.5°C
Min : 19.4°C
In Bengaluru
Generally cloudy

Khadi gets a touch of fashion; trendy outfits on offer

Mysore, Nov 10, 2012, DHNS :

Changing lifestyle and surge in demand for haute couture has forced Khadi Board too to embrace fashion. Though not to the core, the board has taken note of the changing taste of buyers.

here it is:  Chairman of Khadi Board Shankara Gowda Haravi and others see a khadi top, at the expo in Mysore on Saturday. dh photoFor the last three years, the board has been honing the skills of those involved in the realm.

Every year, 10 artisans from each of the societies under Khadi Gramodyog Mandali are being sent for training at National Institute of Fashion Technology (NIFT), Bangalore.

As a result, Bellary jeans, bermuda and t-shirts made of khadi among other products have been adorning the stalls, said chief executive officer of the board K Nagaraju.

Replying to media queries, the officer claimed though there is array of clothes in the market, khadi still has a hold on its customers. From handkerchiefs to shirts, towels to pajamas, waist coats to shirts, khadi is in the reckoning. The officer said, at a similar expo cum sale in Raichur, the revenue generated from towels alone was Rs 30 lakh.

Nagaraju said Mysore has remained a favourable market for khadi products. The board this time has a target of Rs two crore from 35 stalls at the ongoing expo. Earlier, in the year 2011, the stall at Dasara exhibition grounds had generated a revenue of Rs 1.6 crore. In the year 2010, from 18 stalls at the expo, a revenue of Rs 1.25 crore was generated.

Earlier, chairman of Karnataka State Khadi and Gramodyog Mandali Shankara Gowda Haravi inaugurated ‘Khadi Utsava 2012’ an expo-cum-sale of khadi products at Sahakar Bhavan on Chamaraja double road in the city. The expo will remain open up to November 25 between 10 am and 8 pm.


Go to Top

Photo Gallery
Renowned sand artist Sudarsan Pattnaik creates a sand sculpture to congratulate Athlete Dutee chand

Renowned sand artist Sudarsan Pattnaik creates a sand sculpture to congratulate Athlete Dutee chand

Cricketer Virat Kohli sings the national anthem during the opening ceremony of the Pro Kabaddi...

Cricketer Virat Kohli sings the national anthem during the opening ceremony of the Pro Kabaddi...

Security forces inspecting the CRPF bus which was attacked by militants on Srinagar-Jammu National..

Security forces inspecting the CRPF bus which was attacked by militants on Srinagar-Jammu National..

Uttar Pradesh Chief Minister Akhilesh Yadav at a roza iftar party in Lucknow...

Uttar Pradesh Chief Minister Akhilesh Yadav at a roza iftar party in Lucknow...

Bollywood actor Jacqueline Fernandez during the launch of Aeropostale store in Mumbai...

Bollywood actor Jacqueline Fernandez during the launch of Aeropostale store in Mumbai...

Two planes perform a dramatic fly past, during a display of the Red Arrows Display Team...

Two planes perform a dramatic fly past, during a display of the Red Arrows Display Team...

Local train on water logged railway track in Thane on Saturday. Local train services...

Local train on water logged railway track in Thane on Saturday. Local train services...

The launch of New Audi R8 V10 Plus in Hyderabad on Saturday...

The launch of New Audi R8 V10 Plus in Hyderabad on Saturday...

Siberian tigers play in the pool of their enclosure to cool themselves in the zoo...

Siberian tigers play in the pool of their enclosure to cool themselves in the zoo...

BJP activists holding a protest in front of Ram Remple in Bhubaneswar on Friday...

BJP activists holding a protest in front of Ram Remple in Bhubaneswar on Friday...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523