Press Esc to close

'Soft power' UK topples US in survey

London, Nov 18, 2012, PTI 0:08 IST
The empire strikes back! Britain for the first time has toppled the US to emerge as the most powerful nation in the world when it comes to “soft power”. A new UK survey found that Britain projects more positive influence around the world than any other nation.

For the first time, Britain has beaten the US to the top spot in an annual survey. Coined by a Harvard academic in 1990, the term describes how countries use attraction and persuasion, rather than coercion or payment, to change behaviour.

Monocle magazine’s annual “Global Soft Power” survey, ranks nations according to their standard of government; diplomatic infrastructure; cultural output; capacity for education; and appeal to business.

Go to Top

Photo Gallery
A girl buying decorative items in a market on the occasion of Dhanteras festival in Bhopal on ...

A girl buying decorative items in a market on the occasion of Dhanteras festival in Bhopal on ...

Vendors show lanterns to customers at a roadside market ahead of the Hindu festival of Diwali in ...

Vendors show lanterns to customers at a roadside market ahead of the Hindu festival of Diwali in ...

BJP National President Amit Shah and BJP Kerala state president Kummanam Rajasekharan wave to the ..

BJP National President Amit Shah and BJP Kerala state president Kummanam Rajasekharan wave to the ..

England Midfielder Callum Hudson-Odoi(14) and Hinata Kida(6),Midfielder of Japan vie for the ball ..

England Midfielder Callum Hudson-Odoi(14) and Hinata Kida(6),Midfielder of Japan vie for the ball ..

Actress and BJP MP Hema Malini along with her daughters Ahana and Esha cutting a cake to celebrate..

Actress and BJP MP Hema Malini along with her daughters Ahana and Esha cutting a cake to celebrate..

Union Minister for Defence, Nirmala Sitharaman with Chief of Naval Staff, Admiral Sunil Lanba and ..

Union Minister for Defence, Nirmala Sitharaman with Chief of Naval Staff, Admiral Sunil Lanba and ..

Kamaraj Congress (KKC) and Most Backward Communities Federation demonstrators lying on the road in..

Kamaraj Congress (KKC) and Most Backward Communities Federation demonstrators lying on the road in..

Rajesh Talwar arrives at his residence in Noida on Monday after he, along with his wife Nupur, was..

Rajesh Talwar arrives at his residence in Noida on Monday after he, along with his wife Nupur, was..

Social activists sit near earthen lamps, lit in a formation that reads 'No Crackers', to urge ...

Social activists sit near earthen lamps, lit in a formation that reads 'No Crackers', to urge ...

Dentist-couple Nupur and Rajesh Talwar coming out of the Dasna Jail in Ghaziabad on Monday after ...

Dentist-couple Nupur and Rajesh Talwar coming out of the Dasna Jail in Ghaziabad on Monday after ...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.