Press Esc to close
Monday 30 March 2015
News updated at 9:55 AM IST
Weather
Max: 34.6°C
Min : 20.2°C
In Bengaluru
Sunny day

'Soft power' UK topples US in survey

London, Nov 18, 2012, PTI

The empire strikes back! Britain for the first time has toppled the US to emerge as the most powerful nation in the world when it comes to “soft power”. A new UK survey found that Britain projects more positive influence around the world than any other nation.

For the first time, Britain has beaten the US to the top spot in an annual survey. Coined by a Harvard academic in 1990, the term describes how countries use attraction and persuasion, rather than coercion or payment, to change behaviour.

Monocle magazine’s annual “Global Soft Power” survey, ranks nations according to their standard of government; diplomatic infrastructure; cultural output; capacity for education; and appeal to business.


Go to Top

Photo Gallery
A boy jumps from a raft into the Sabarmati river to cool off on a hot day...

A boy jumps from a raft into the Sabarmati river to cool off on a hot day...

Christian devotees during a procession as they celebrate 'Palm Sunday' in Bhopal on Sunday...

Christian devotees during a procession as they celebrate 'Palm Sunday' in Bhopal on Sunday...

Goats fighting on compound wall in Bengaluru on Sunday...

Goats fighting on compound wall in Bengaluru on Sunday...

A salvaged bank partially under water at Badshah Chowk after the city received rainfall in Srinagar.

A salvaged bank partially under water at Badshah Chowk after the city received rainfall in Srinagar.

Femina Miss India World 2015...

Femina Miss India World 2015...

Eunuch dance at a procession during All India Eunuch Conference in Beawar...

Eunuch dance at a procession during All India Eunuch Conference in Beawar...

A man pulls his camel as he sits in an auto rickshaw during a dust storm in Ahmedabad...

A man pulls his camel as he sits in an auto rickshaw during a dust storm in Ahmedabad...

New Zealand players congratulate the Australian team following their seven wicket win...

New Zealand players congratulate the Australian team following their seven wicket win...

Australian captain Michael Clarke celebrates  seven wicket victory over New Zealand...

Australian captain Michael Clarke celebrates seven wicket victory over New Zealand...

Australia's captain Michael Clarke holds the Cricket World Cup trophy after they defeated...

Australia's captain Michael Clarke holds the Cricket World Cup trophy after they defeated...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523