Press Esc to close
Sunday 01 March 2015
News updated at 12:21 PM IST
Weather
Max: 31.7°C
Min : 16.9°C
In Bengaluru
clear sky

CP Foods thinks on the 'fast' lane

Hrithik Kiran Bagade, Bangalore, Nov 22, 2012, DHNS :

Thai conglomerate Charoen Pokphand Group’s agri and food business subsidiary, Charoen Pokphand Foods (CP Foods), has announced plans of bringing its fast food business to India.

CP Foods, in the first phase, had invested $250 million in  aqua and poultry businesses in India. As part of the second phase, involving its fast food business plans, CP Foods has chosen Bangalore for a start, setting aside an investment of $30 million for the purpose.

The $35-billion group, which has a presence in India since 1992 with interests in aquaculture and poultry, is now vying for a share of the country’s rising fast food and quick service restaurant (QSR) culture, CP Foods told Deccan Herald, formally launching its ‘Five Star Chicken’ brand in Bangalore.

Five Star Chicken is a ready to eat, takeaway chicken concept, which will function through multiple kiosks and sales outlets. It has around 6,000 outlets in Thailand alone, with many more in other Asian countries.

CP Foods President and Chief Executive Officer Adirek Sripratak said, “We want to cater to the growing young population of India. We have seen a changing trend in the market, where consumers are looking for more convenient and affordable eating experiences.”

He said that depending on demand, the group plans to open 200-300 Five Star Chicken kiosks across Bangalore in the next five years alone, with the aim of expanding to other southern Indian states as well. Sripratak added that the kiosks will be franchisee-run, with management oversight from the India operations.

The company has roped in local contract farmers to provide raw materials. Besides, it has its own cold storage and poultry facilities to provide for daily operations, he said.

“Presently, we have hired a staff of 25 for Five Star Chicken operations, while we have about 6,500 employees in India working in our other businesses,” he said.

CP Foods does not aim to compete directly with other QSR concept companies in India, but is relying on its mantra of quality at affordable rates, Sripratak said, adding that depending on the success of Five Star Chicken, the company might contemplate bringing in more of its brand portfolio to India.


Go to Top

Photo Gallery
Union Budget 2015-2016 viewing session at ASSOCHAM in New Delhi on Saturday...

Union Budget 2015-2016 viewing session at ASSOCHAM in New Delhi on Saturday...

Narendra Modi and other BJP members during presentation of the Union Budget 2015-16...

Narendra Modi and other BJP members during presentation of the Union Budget 2015-16...

An Indian worker carries a sack of onions at a wholesale market in Hyderabad, India...

An Indian worker carries a sack of onions at a wholesale market in Hyderabad, India...

BJP MP Kirti Azad carrying his copy of the Union Budget 2015-16 at the Parliament House...

BJP MP Kirti Azad carrying his copy of the Union Budget 2015-16 at the Parliament House...

Farmers listening to the Union budget 2015-16 speech on radio at a village in South Dinajpur...

Farmers listening to the Union budget 2015-16 speech on radio at a village in South Dinajpur...

A display board shows the share prices at the Bombay Stock Exchange...

A display board shows the share prices at the Bombay Stock Exchange...

Arun Jaitley along with MoS Finance Jayant Sinha addressing the post budget press conference...

Arun Jaitley along with MoS Finance Jayant Sinha addressing the post budget press conference...

Arun Jaitley along with MOS Finance Jayant Sinha leave Parliament after presenting the annual...

Arun Jaitley along with MOS Finance Jayant Sinha leave Parliament after presenting the annual...

Rohit Sharma and Virat Kohli embrace after defeating the UAE at their Cricket World Cup...

Rohit Sharma and Virat Kohli embrace after defeating the UAE at their Cricket World Cup...

Supporters of India's Cricket World Cup team wave the national flag during their match...

Supporters of India's Cricket World Cup team wave the national flag during their match...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523