Press Esc to close
Thursday 31 July 2014
News updated at 4:46 PM IST
Weather
Max: 0°C
Min : 0°C
In Bangalore
Sunny day

Doc's plaint stops vaccine ad on TV

Kalyan Ray, New Delhi, Dec 14, 2012, DHNS

A misleading television advertisement on a vaccine to protect children from severe gastrointestinal diseases has been withdrawn after a Delhi-based doctor approached the Advertising Standards Council of India (ASCI), complaining against the advertisement that was on air in July on two channels.

The ASCI agreed with the complaint of Delhi-based community medicine professional Nalini Abraham and asked the vaccine’s manufacturer GlaxoSmithKlime (GSK) to withdraw the commercial after its consumer complaints council found merit in Abraham’s petition. In her complaint, Abraham said vaccines were prescription drugs which were not advertised in India. Moreover, the advertisement had misleading claims that vaccine was the only way to treat rota virus infections and reduced infections. Nearly 150,000 children die every year due to such infections.

The ASCI asked GSK to withdraw the spot after it was found that the company’s claim that “vaccine is the only way to reduce the incidence of infections” was inadequately substantiated and the second claim of “rota virus vaccine is the only way to treat rota virus” was misleading. GSK assured the advertisement council that the TV commercial had been discontinued and will be modified appropriately later.


The pharmaceutical major’s headquarters in Mumbai did not respond to Deccan Herald’s query on how long the TV spots were shown and whether there are similar advertisements for print as well.

The vaccine advertisement appeared at a time when GSK and its rival Merck were pushing their expensive rotavirus vaccines in the Indian market, hoping for its inclusion in the universal immunisation programme. While the cost – about Rs 1,000 for a two dose vaccine – remains an issue, an indigenous vaccine is in the pipeline too. Independent doctors, however, questioned the government for permitting sale of these two vaccines without adequate trials.

“It is surprising that these two vaccines have been approved for marketing in India by the regulators despite insufficient immunogenicity and absent efficacy data in Indian children,” Rakesh Lodha of AIIMS and Dheeraj Shah of the Guru Teg Bahadur Hospital reported in the journal of the Indian Paediatric Association.

Go to Top

Photo Gallery
India's Navjot Kaur celebrates after winning a bronze medal against Scotland's Sarah Jones during...

India's Navjot Kaur celebrates after winning a bronze medal against Scotland's Sarah Jones during...

U.S. Secretary of State John Kerry and U.S. Secretary of Commerce Penny Pritzker walk from South...

U.S. Secretary of State John Kerry and U.S. Secretary of Commerce Penny Pritzker walk from South...

U S Secretary of State John Kerry shakes hands with National Security Adviser Ajit Doval after...

U S Secretary of State John Kerry shakes hands with National Security Adviser Ajit Doval after...

Sophie McKinna of England sticks her tongue out as she competes in the Women's Shot Put final at...

Sophie McKinna of England sticks her tongue out as she competes in the Women's Shot Put final at...

Australia's Olivia Vivian performs at the women's All-Around Artistic Gymnastics at the 2014...

Australia's Olivia Vivian performs at the women's All-Around Artistic Gymnastics at the 2014...

David Katoatau of Kiribati dances after winning the gold medal of the men's 105kg weightlifting...

David Katoatau of Kiribati dances after winning the gold medal of the men's 105kg weightlifting...

Schillonie Calvert of Jamaica (R) races Anyika Onuora of England during their women's 200 metres...

Schillonie Calvert of Jamaica (R) races Anyika Onuora of England during their women's 200 metres...

Canada's Isabela Maria Onyshko performs at the women's All-Around Artistic Gymnastics at the 2014...

Canada's Isabela Maria Onyshko performs at the women's All-Around Artistic Gymnastics at the 2014...

Silver medallist India's Lalita poses for photographs at the medal ceremony of women's Freestyle...

Silver medallist India's Lalita poses for photographs at the medal ceremony of women's Freestyle...

India's Vijender Singh after winning against Trinidad and Tobago's Aaron Prince in the Men's...

India's Vijender Singh after winning against Trinidad and Tobago's Aaron Prince in the Men's...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523