Press Esc to close
Sunday 19 April 2015
News updated at 7:24 PM IST
Weather
Max: 33.4°C
Min : 21.6°C
In Bengaluru
Sunny day

Doc's plaint stops vaccine ad on TV

Kalyan Ray, New Delhi, Dec 14, 2012, DHNS

A misleading television advertisement on a vaccine to protect children from severe gastrointestinal diseases has been withdrawn after a Delhi-based doctor approached the Advertising Standards Council of India (ASCI), complaining against the advertisement that was on air in July on two channels.

The ASCI agreed with the complaint of Delhi-based community medicine professional Nalini Abraham and asked the vaccine’s manufacturer GlaxoSmithKlime (GSK) to withdraw the commercial after its consumer complaints council found merit in Abraham’s petition. In her complaint, Abraham said vaccines were prescription drugs which were not advertised in India. Moreover, the advertisement had misleading claims that vaccine was the only way to treat rota virus infections and reduced infections. Nearly 150,000 children die every year due to such infections.

The ASCI asked GSK to withdraw the spot after it was found that the company’s claim that “vaccine is the only way to reduce the incidence of infections” was inadequately substantiated and the second claim of “rota virus vaccine is the only way to treat rota virus” was misleading. GSK assured the advertisement council that the TV commercial had been discontinued and will be modified appropriately later.

The pharmaceutical major’s headquarters in Mumbai did not respond to Deccan Herald’s query on how long the TV spots were shown and whether there are similar advertisements for print as well.

The vaccine advertisement appeared at a time when GSK and its rival Merck were pushing their expensive rotavirus vaccines in the Indian market, hoping for its inclusion in the universal immunisation programme. While the cost – about Rs 1,000 for a two dose vaccine – remains an issue, an indigenous vaccine is in the pipeline too. Independent doctors, however, questioned the government for permitting sale of these two vaccines without adequate trials.

“It is surprising that these two vaccines have been approved for marketing in India by the regulators despite insufficient immunogenicity and absent efficacy data in Indian children,” Rakesh Lodha of AIIMS and Dheeraj Shah of the Guru Teg Bahadur Hospital reported in the journal of the Indian Paediatric Association.


Go to Top

Photo Gallery
Narendra Modi talking with BJP veteran LK Advani during 'Garib Kalyan Yojana',...

Narendra Modi talking with BJP veteran LK Advani during 'Garib Kalyan Yojana',...

A view of the Kedarnath Shrine before it reopens on April 24 for general public...

A view of the Kedarnath Shrine before it reopens on April 24 for general public...

Snowed down surroundings of Kedarnath Shrine before it reopens on April 24 for general public...

Snowed down surroundings of Kedarnath Shrine before it reopens on April 24 for general public...

Sania Mirza (C) with Prarthana G. Thombare (3rd from R) and other team members...

Sania Mirza (C) with Prarthana G. Thombare (3rd from R) and other team members...

VK Singh interacts with people rescued as part of Operation Raahat...

VK Singh interacts with people rescued as part of Operation Raahat...

Rahul Gandhi helps  Kiran Chaudhary off the stage after she stumbled and hurt herself...

Rahul Gandhi helps Kiran Chaudhary off the stage after she stumbled and hurt herself...

Sonia Gandhi talks to Rahul Gandhi on stage during the farmers rally...

Sonia Gandhi talks to Rahul Gandhi on stage during the farmers rally...

RJD chief Lalu Prasad during Prajapati Rajnitik Chetna Rally at Gandhi maidan in Patna...

RJD chief Lalu Prasad during Prajapati Rajnitik Chetna Rally at Gandhi maidan in Patna...

Bollywood actor Madhuri Dixit at the Colors Leadership Awards 2015...

Bollywood actor Madhuri Dixit at the Colors Leadership Awards 2015...

Young Buddhist Monks offer special prayers at the Mahabodhi Temple in Bodhgaya...

Young Buddhist Monks offer special prayers at the Mahabodhi Temple in Bodhgaya...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523