Press Esc to close
Sunday 26 February 2017
News updated at 1:58 AM IST
Weather
Max: 35.5°C
Min : 19.7°C
In Bengaluru
clear sky

Advertising rates hit through the roof for Indo-Pak series

New Delhi, Dec 21, 2012 (PTI)
The much-anticipated limited overs cricket series between arch-rivals and India and Pakistan is likely to leave the official broadcasters ESPN STAR Sports richer by more than Rs 140 crore.

ESPN STAR Sports will see huge increase in advertising revenue on the series. According to industry sources, the spot rates for the ODIs is Rs 7-7.5 lakh while the T20 between two countries is being sold at a mind boggling Rs 9 lakh per 10 second.

The broadcaster, according to industry sources, will earn more than 140 crores of advertising revenue from this mini-series.

Giving rationale for the premium attached to the series, Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said, "We are delighted with the response from advertisers on India Pakistan series. India-Pakistan is always extremely sought after and the series therefore was sold at a premium."

Kailash refused to divulge financial details for the series."We have monetised India Pakistan ODIs at a rate which is double as compared to the historical industry average. Even rates for India-Pakistan T20 are double than the most sought after T20 tournament in the country."

Sports broadcaster ESPN STAR Sports has signed four Joint Presenting Sponsors including Havell's, Celikon Impex Pvt Ltd, Hero Moto Corp and Micromax LED TV. There are five Associate Sponsors as well including Coca Cola, Vodafone, Karbonn Tablets, Cadbury and Pidilite.

ESPN STAR Sports will telecast the India Pakistan series on STAR Cricket and STAR Cricket HD in English while STAR Sports will telecast the series in Hindi.

 

Go to Top

Photo Gallery
Tracks laid out for the NEXA P1 Powerboat, Indian Grand Prix of the Seas, the global series...

Tracks laid out for the NEXA P1 Powerboat, Indian Grand Prix of the Seas, the global series...

A damaged car after an accident on Delhi- Gurugram Expressway at Shankar Chowk in Gurugram...

A damaged car after an accident on Delhi- Gurugram Expressway at Shankar Chowk in Gurugram...

A competitor at the All India Stunters and Bikers meet at Chikmagalur in Karnataka...

A competitor at the All India Stunters and Bikers meet at Chikmagalur in Karnataka...

A honey bee collecting nectar from a flower in New Delhi ...

A honey bee collecting nectar from a flower in New Delhi ...

Participants performing the yoga steps during the Mega Self Defence Camp for Women organised...

Participants performing the yoga steps during the Mega Self Defence Camp for Women organised...

Maharashtra Chief Minister Devendra Fadnavis, Mumbai BJP president Ashish Shelar, Maharashtra...

Maharashtra Chief Minister Devendra Fadnavis, Mumbai BJP president Ashish Shelar, Maharashtra...

Mumbai Congress president Sanjay Nirupam along with candidates who won in the BMC polls...

Mumbai Congress president Sanjay Nirupam along with candidates who won in the BMC polls...

Union Water Resources Minister and senior BJP leader Uma Bharti along with party's candidate...

Union Water Resources Minister and senior BJP leader Uma Bharti along with party's candidate...

BJP workers celebrate the party's victory in the Maharashtra civic polls and Odisha Local...

BJP workers celebrate the party's victory in the Maharashtra civic polls and Odisha Local...

BJP MP Varun Gandhi address during a meeting at town hall in Jodhpur ...

BJP MP Varun Gandhi address during a meeting at town hall in Jodhpur ...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523