Press Esc to close
Tuesday 03 May 2016
News updated at 2:01 PM IST
Weather
Max: 36.6°C
Min : 24.7°C
In Bengaluru
Sunny day

Advertising rates hit through the roof for Indo-Pak series

New Delhi, Dec 21, 2012 (PTI)

The much-anticipated limited overs cricket series between arch-rivals and India and Pakistan is likely to leave the official broadcasters ESPN STAR Sports richer by more than Rs 140 crore.

ESPN STAR Sports will see huge increase in advertising revenue on the series. According to industry sources, the spot rates for the ODIs is Rs 7-7.5 lakh while the T20 between two countries is being sold at a mind boggling Rs 9 lakh per 10 second.

The broadcaster, according to industry sources, will earn more than 140 crores of advertising revenue from this mini-series.

Giving rationale for the premium attached to the series, Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said, "We are delighted with the response from advertisers on India Pakistan series. India-Pakistan is always extremely sought after and the series therefore was sold at a premium."

Kailash refused to divulge financial details for the series."We have monetised India Pakistan ODIs at a rate which is double as compared to the historical industry average. Even rates for India-Pakistan T20 are double than the most sought after T20 tournament in the country."

Sports broadcaster ESPN STAR Sports has signed four Joint Presenting Sponsors including Havell's, Celikon Impex Pvt Ltd, Hero Moto Corp and Micromax LED TV. There are five Associate Sponsors as well including Coca Cola, Vodafone, Karbonn Tablets, Cadbury and Pidilite.

ESPN STAR Sports will telecast the India Pakistan series on STAR Cricket and STAR Cricket HD in English while STAR Sports will telecast the series in Hindi.


Go to Top

Photo Gallery
Flames trail Danica Patrick's car after she crashed into Matt Kenseth...

Flames trail Danica Patrick's car after she crashed into Matt Kenseth...

A Hindu priest holds a traditional lamp as he performs evening prayers called Aarti...

A Hindu priest holds a traditional lamp as he performs evening prayers called Aarti...

A scene at a road during dust storm in Jaipur on Monday...

A scene at a road during dust storm in Jaipur on Monday...

A massive fire broke out in forest areas of Bathuni and Gambr of the Rajouri forest...

A massive fire broke out in forest areas of Bathuni and Gambr of the Rajouri forest...

Thunderstorm seen in the background of Amba Vilasa Palace and Chamaraja Circle, after dizling rain..

Thunderstorm seen in the background of Amba Vilasa Palace and Chamaraja Circle, after dizling rain..

Fishermen throwing a net to catch fish in river Ganga in Kolkata on Monday...

Fishermen throwing a net to catch fish in river Ganga in Kolkata on Monday...

Blue-tailed bee-eaters at Bura Chapori Wildlife Sanctuary in Nagaon...

Blue-tailed bee-eaters at Bura Chapori Wildlife Sanctuary in Nagaon...

A White Peafowl at its enclosure on a hot summer day at Zoo in Surat...

A White Peafowl at its enclosure on a hot summer day at Zoo in Surat...

Sadhus offer prayers while sitting inside circles of burning dried cow dung cakes...

Sadhus offer prayers while sitting inside circles of burning dried cow dung cakes...

Two White Bucks or Albino Black bucks at their enclosure on a hot summer day at Zoo....

Two White Bucks or Albino Black bucks at their enclosure on a hot summer day at Zoo....