Press Esc to close
Saturday 01 October 2016
News updated at 2:20 AM IST
Weather
Max: 29.4°C
Min : 21.4°C
In Bengaluru
Generally cloudy

Pizza with a desi touch

Swati Bhan, Ahmedabad, Apr 8, 2013, DHNS :

When Gujarat Chief Minister Narendra Modi mentioned Jasuben Pizza Centre in his address at a FICCI event on Monday, for people outside Gujarat it might have sounded like an enterpreneural adventure.

But for local Amdavadis, it is a venture that they have been familiar with for sometime now.
For years it has been a favourite food joint for non-resident Gujaratis travelling back home for a break. Some 40 years ago a pizza was given a Gujarati touch by an Ahmedabad resident, Jasuben, by adding a dash of sugar and jaggery to satisfy local tastebuds.

The story dates back to the late 70s when some Gujaratis ousted from Uganda had set up some pizza outlets in a select pockets of Ahmedabad. Jasuben had spotted these outelts and realised the penchant for pizzas among Gujaratis. It was then she decided to experiment with the receipe and bring in her own brand of pizzas also known as Bakri shak pizza in Ahmedabad.

Starting with a small outlet in the Law garden area of the city, Jasuben Pizza now dishes out from six outlets in Ahmedabad, three of them being run by employees trained and recruited by Jasuben herself and the remaining let out as franchise.

Jasuben along with her family shifted to Pune in early 90s but her business partner Jorubhai carried on with the monitoring of these outlets. The pizzas are sold at a price of Rs 50 and on an average about 600 pizzas are sold in the city alone.

“We have ensured that the quality as left byJasuben is retained and thats why our clintele are dedicated,” says outlet manager Deosinh. He hopes endorsement by the Gujarat chief minister will only add to the popularity .


Go to Top

Photo Gallery
A hair stylist Kailash Kashid creates a special hair cut slogan of Maratha Kranti Morcha...

A hair stylist Kailash Kashid creates a special hair cut slogan of Maratha Kranti Morcha...

Actor Salman Khan plays with his sister Arpita's kid at an event for the tie-up between...

Actor Salman Khan plays with his sister Arpita's kid at an event for the tie-up between...

Artisans work on a giant model of Hindu god Ganesh during preparations for the upcoming Durga Puja..

Artisans work on a giant model of Hindu god Ganesh during preparations for the upcoming Durga Puja..

The palace witnessed very little visitors on the day and thus children enjoy playing at the...

The palace witnessed very little visitors on the day and thus children enjoy playing at the...

Temples submerged at Gwari Ghat due to floods caused in Narmada River by heavy rains...

Temples submerged at Gwari Ghat due to floods caused in Narmada River by heavy rains...

Indian Army vehicles move towards border areas in Akhnoor sector on India Pakistan Border...

Indian Army vehicles move towards border areas in Akhnoor sector on India Pakistan Border...

BJP activists celebrate the Indian army's Surgical strikes along the Line of Control in PoK...

BJP activists celebrate the Indian army's Surgical strikes along the Line of Control in PoK...

all-party meeting in New Delhi on Thursday following Indian army's surgical strikes along the LoC...

all-party meeting in New Delhi on Thursday following Indian army's surgical strikes along the LoC...

People celebrate after Indian army's Surgical strikes along the Line of Control...

People celebrate after Indian army's Surgical strikes along the Line of Control...

Artists practice the Garba dance ahead of the Navratri festival in Ahmedabad...

Artists practice the Garba dance ahead of the Navratri festival in Ahmedabad...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523