Saturday 19 April 2014
News updated at 5:11 PM IST
Weather
Max: 35.4°C
Min : 22.5°C
In Bangalore
Sunny day

Pizza with a desi touch

Swati Bhan, Ahmedabad, Apr 8, 2013, DHNS :

When Gujarat Chief Minister Narendra Modi mentioned Jasuben Pizza Centre in his address at a FICCI event on Monday, for people outside Gujarat it might have sounded like an enterpreneural adventure.

But for local Amdavadis, it is a venture that they have been familiar with for sometime now.
For years it has been a favourite food joint for non-resident Gujaratis travelling back home for a break. Some 40 years ago a pizza was given a Gujarati touch by an Ahmedabad resident, Jasuben, by adding a dash of sugar and jaggery to satisfy local tastebuds.

The story dates back to the late 70s when some Gujaratis ousted from Uganda had set up some pizza outlets in a select pockets of Ahmedabad. Jasuben had spotted these outelts and realised the penchant for pizzas among Gujaratis. It was then she decided to experiment with the receipe and bring in her own brand of pizzas also known as Bakri shak pizza in Ahmedabad.


Starting with a small outlet in the Law garden area of the city, Jasuben Pizza now dishes out from six outlets in Ahmedabad, three of them being run by employees trained and recruited by Jasuben herself and the remaining let out as franchise.

Jasuben along with her family shifted to Pune in early 90s but her business partner Jorubhai carried on with the monitoring of these outlets. The pizzas are sold at a price of Rs 50 and on an average about 600 pizzas are sold in the city alone.

“We have ensured that the quality as left byJasuben is retained and thats why our clintele are dedicated,” says outlet manager Deosinh. He hopes endorsement by the Gujarat chief minister will only add to the popularity .

Go to Top

Photo Gallery
Runners, wearing jackets from the 2013 Boston Marathon, add their message to a cloth banner after...

Runners, wearing jackets from the 2013 Boston Marathon, add their message to a cloth banner after...

Yesenia Del Carmen 8, carries a cross reading 'No to the Deportations,' 'as she and her...

Yesenia Del Carmen 8, carries a cross reading 'No to the Deportations,' 'as she and her...

South Sudanese fleeing an attack on the South Sudanese town of Rank, rest during arrival at a...

South Sudanese fleeing an attack on the South Sudanese town of Rank, rest during arrival at a...

A sand sculpture of Simon Zelotes preaching the gospel is seen during Holy Week celebrations in...

A sand sculpture of Simon Zelotes preaching the gospel is seen during Holy Week celebrations in...

Rescue workers operate near floats where the capsized passenger ship 'Sewol' sank, during the...

Rescue workers operate near floats where the capsized passenger ship 'Sewol' sank, during the...

Pilgrims light candles held in orange skins on Good Friday in Tanarandy Mission April 18, 2014...

Pilgrims light candles held in orange skins on Good Friday in Tanarandy Mission April 18, 2014...

Leaked oil is seen on the surface of the sea near the site where the capsized passenger ship...

Leaked oil is seen on the surface of the sea near the site where the capsized passenger ship...

Firefighters stand near the remains of beachfront homes which caught fire in Sea Isle City, New...

Firefighters stand near the remains of beachfront homes which caught fire in Sea Isle City, New...

In this Saturday, Feb. 15, 2014, file photo, Miss America 2014 Nina Davuluri attends the NCAA...

In this Saturday, Feb. 15, 2014, file photo, Miss America 2014 Nina Davuluri attends the NCAA...

Women adjust their outfits as they prepare to take part in a ritual dance during a Gaga ceremony...

Women adjust their outfits as they prepare to take part in a ritual dance during a Gaga ceremony...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523