Press Esc to close
Sunday 14 February 2016
News updated at 2:12 AM IST
Weather
Max: 31.9°C
Min : 19.6°C
In Bengaluru
Partially cloudy

Mercedes launches GL-Class SUV, priced at Rs 77.5 lakh

New Delhi, May 16, 2013, (PTI) :
Photo from http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/new_cars/models/gl-class/_x164.flash.html

German luxury car maker Mercedes Benz today launched a premium sports utility vehicle GL-Class priced at Rs 77.5 lakh (ex-showroom Delhi) to strengthen its position in the Indian market.

In order to connect better with the Indian customers, the company is also using former tennis star and its global brand ambassador Boris Becker to promote its range of products.

"We are ambitious. The Mercedes brand has a lot of potential in India and the year 2013 is the year of offensive for us," Mercedes Benz India Managing Director and CEO Eberhard Kern told reporters here.

The GL-Class is one among the slew of products, including the upcoming hatchback A-class, that the company plans to launch in India, he added.

The initial 100 units of the launch edition of GL-Class vehicles will be imported and from September onwards the company will start assembling the vehicle at its plant at Chakan, near Pune, Kern said.

When asked if the company is chasing the number one position in the Indian luxury car market after being overtaken by German rival BMW and Audi, he said: "We are not in the numbers game. We are for profitable sustainability but with more products like the A-Class coming in, we should be able to strengthen our position in India."

The new SUV is powered by a 2,987 cc, V6 diesel engine and will take of Audi's top end SUV model Q7.

Commenting on his association with Mercedes, Becker said: "I have been associated with the company for the last 17 years and I have three car dealerships in Germany. India is a large market and as a global brand ambassador of the company, I want the brand to be successful here."

Mercedes Benz India is looking for a double digit growth in 2013 from 7,138 units it sold in last year.

The company currently assembles its models -- S-Class, E-Class, C-Class and the ML-Class -- while other models, including GL-Class, CLS-Class and SLK-Class are fully imported.


Go to Top

Photo Gallery
Bollywood actor Amitabh Bachchan during the flagship ceremony of Land Rover’s delivery...

Bollywood actor Amitabh Bachchan during the flagship ceremony of Land Rover’s delivery...

Actress Priyanka Upendra poses to photographers in ‘Valentines Day’ flower decoration at Jayamahal..

Actress Priyanka Upendra poses to photographers in ‘Valentines Day’ flower decoration at Jayamahal..

Students take part in a Kalash procession during centenary year celebrations of BHU...

Students take part in a Kalash procession during centenary year celebrations of BHU...

Buddhist monks playing their traditional musical instruments to welcome high monks...

Buddhist monks playing their traditional musical instruments to welcome high monks...

A Performer walks past another at the exhibition centre of the 'Make In India' week in Mumbai...

A Performer walks past another at the exhibition centre of the 'Make In India' week in Mumbai...

Players of India and Pakistan in action during Women's Kabaddi match at the 12th...

Players of India and Pakistan in action during Women's Kabaddi match at the 12th...

Shooters taking part in the final of 50M Women's Individual Rifle event ...

Shooters taking part in the final of 50M Women's Individual Rifle event ...

Pallavi Retiwala and Pooja Chaurushia of India compete in women's Triathlon race...

Pallavi Retiwala and Pooja Chaurushia of India compete in women's Triathlon race...

Gold Medal winner Rani Sarnobat flanked by Silver Medal winner Annuraj Singh (R)...

Gold Medal winner Rani Sarnobat flanked by Silver Medal winner Annuraj Singh (R)...

Gold Medal winner Omkar Singh of India, flanked by Silver Medal winner Kameel Ullah (left)...

Gold Medal winner Omkar Singh of India, flanked by Silver Medal winner Kameel Ullah (left)...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523