Press Esc to close
Monday 20 February 2017
News updated at 1:57 AM IST
Weather
Max: 29.3°C
Min : 15.9°C
In Bengaluru
clear sky

Mercedes launches GL-Class SUV, priced at Rs 77.5 lakh

New Delhi, May 16, 2013, (PTI) :
Photo from http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/new_cars/models/gl-class/_x164.flash.html

German luxury car maker Mercedes Benz today launched a premium sports utility vehicle GL-Class priced at Rs 77.5 lakh (ex-showroom Delhi) to strengthen its position in the Indian market.

In order to connect better with the Indian customers, the company is also using former tennis star and its global brand ambassador Boris Becker to promote its range of products.

"We are ambitious. The Mercedes brand has a lot of potential in India and the year 2013 is the year of offensive for us," Mercedes Benz India Managing Director and CEO Eberhard Kern told reporters here.

The GL-Class is one among the slew of products, including the upcoming hatchback A-class, that the company plans to launch in India, he added.

The initial 100 units of the launch edition of GL-Class vehicles will be imported and from September onwards the company will start assembling the vehicle at its plant at Chakan, near Pune, Kern said.

When asked if the company is chasing the number one position in the Indian luxury car market after being overtaken by German rival BMW and Audi, he said: "We are not in the numbers game. We are for profitable sustainability but with more products like the A-Class coming in, we should be able to strengthen our position in India."

The new SUV is powered by a 2,987 cc, V6 diesel engine and will take of Audi's top end SUV model Q7.

Commenting on his association with Mercedes, Becker said: "I have been associated with the company for the last 17 years and I have three car dealerships in Germany. India is a large market and as a global brand ambassador of the company, I want the brand to be successful here."

Mercedes Benz India is looking for a double digit growth in 2013 from 7,138 units it sold in last year.

The company currently assembles its models -- S-Class, E-Class, C-Class and the ML-Class -- while other models, including GL-Class, CLS-Class and SLK-Class are fully imported.

 

Go to Top

Photo Gallery
Theater Person Lakshmi Chandrashekar in an interview to Prajavani Metro for ' Naa Kanda...

Theater Person Lakshmi Chandrashekar in an interview to Prajavani Metro for ' Naa Kanda...

A n aircraft take off in a backdrop of sun set on the last day of the 11th biennial edition...

A n aircraft take off in a backdrop of sun set on the last day of the 11th biennial edition...

A Truck caught fire , at Road in Tinsukia, Assam on Saturday...

A Truck caught fire , at Road in Tinsukia, Assam on Saturday...

Virat Kohli speaks at 49th All India Central Revenue Sports Meet ...

Virat Kohli speaks at 49th All India Central Revenue Sports Meet ...

Indian Air Force's helicopter aerobatic team 'Sarang' on the last day of the 11th Biennial edition..

Indian Air Force's helicopter aerobatic team 'Sarang' on the last day of the 11th Biennial edition..

Skycat Wingwalkers, the Scandinavian aerobatic team, makes a heart on the last day of AERO INDIA...

Skycat Wingwalkers, the Scandinavian aerobatic team, makes a heart on the last day of AERO INDIA...

A three-months-old hippopotamus is seen with its mother Pippa at the Le Cornelle Animal Park...

A three-months-old hippopotamus is seen with its mother Pippa at the Le Cornelle Animal Park...

Bollywood actor Neil Nitin Mukesh with his wife Rukmini during their wedding reception in Mumbai...

Bollywood actor Neil Nitin Mukesh with his wife Rukmini during their wedding reception in Mumbai...

A ball of fire from explosives goes up during the ongoing U.S.-Thai joint military exercise...

A ball of fire from explosives goes up during the ongoing U.S.-Thai joint military exercise...

Sibrerian birds frolic over Narmda River waters in Jabalpur...

Sibrerian birds frolic over Narmda River waters in Jabalpur...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523