Press Esc to close
Thursday 27 November 2014
News updated at 11:49 PM IST
Weather
Max: 0°C
Min : 0°C
In Bengaluru
Sunny day

Mercedes launches GL-Class SUV, priced at Rs 77.5 lakh

New Delhi, May 16, 2013, (PTI) :
Photo from http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/new_cars/models/gl-class/_x164.flash.html

German luxury car maker Mercedes Benz today launched a premium sports utility vehicle GL-Class priced at Rs 77.5 lakh (ex-showroom Delhi) to strengthen its position in the Indian market.

In order to connect better with the Indian customers, the company is also using former tennis star and its global brand ambassador Boris Becker to promote its range of products.

"We are ambitious. The Mercedes brand has a lot of potential in India and the year 2013 is the year of offensive for us," Mercedes Benz India Managing Director and CEO Eberhard Kern told reporters here.

The GL-Class is one among the slew of products, including the upcoming hatchback A-class, that the company plans to launch in India, he added.

The initial 100 units of the launch edition of GL-Class vehicles will be imported and from September onwards the company will start assembling the vehicle at its plant at Chakan, near Pune, Kern said.

When asked if the company is chasing the number one position in the Indian luxury car market after being overtaken by German rival BMW and Audi, he said: "We are not in the numbers game. We are for profitable sustainability but with more products like the A-Class coming in, we should be able to strengthen our position in India."


The new SUV is powered by a 2,987 cc, V6 diesel engine and will take of Audi's top end SUV model Q7.

Commenting on his association with Mercedes, Becker said: "I have been associated with the company for the last 17 years and I have three car dealerships in Germany. India is a large market and as a global brand ambassador of the company, I want the brand to be successful here."

Mercedes Benz India is looking for a double digit growth in 2013 from 7,138 units it sold in last year.

The company currently assembles its models -- S-Class, E-Class, C-Class and the ML-Class -- while other models, including GL-Class, CLS-Class and SLK-Class are fully imported.

Go to Top

Photo Gallery
Prime Minister Narendra Modi on his departure after attending SAARC summit...

Prime Minister Narendra Modi on his departure after attending SAARC summit...

A boy salvages for belongings amid the debris of his house in Mumbai...

A boy salvages for belongings amid the debris of his house in Mumbai...

Shyam Benegal with Naseeruddin Shah during the launch of the latter's book...

Shyam Benegal with Naseeruddin Shah during the launch of the latter's book...

Actor turned politician Kushboo with Congress vice president Rahul Gandhi...

Actor turned politician Kushboo with Congress vice president Rahul Gandhi...

An Indian army soldier keeps vigil near Pindi Khattar village...

An Indian army soldier keeps vigil near Pindi Khattar village...

Men play soccer at a field in Peshawar...

Men play soccer at a field in Peshawar...

NorthEast United FC players celebrate their third goal against Chennaiyin FC...

NorthEast United FC players celebrate their third goal against Chennaiyin FC...

An injured soldier is taken to hosp during a gunbattle with militants at Pindi Khattar village...

An injured soldier is taken to hosp during a gunbattle with militants at Pindi Khattar village...

Netanyahu attends the annual memorial ceremony for Israel's first prime minister, David Ben-Gurion..

Netanyahu attends the annual memorial ceremony for Israel's first prime minister, David Ben-Gurion..

Sharif holds hands with  Modi and  Ashraf Ghani during the closing session of the SAARC summit...

Sharif holds hands with Modi and Ashraf Ghani during the closing session of the SAARC summit...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523