Press Esc to close
Saturday 30 May 2015
News updated at 9:31 PM IST
Weather
Max: 32.4°C
Min : 22.3°C
In Bengaluru
Sunny day

Mercedes launches GL-Class SUV, priced at Rs 77.5 lakh

New Delhi, May 16, 2013, (PTI) :
Photo from http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/new_cars/models/gl-class/_x164.flash.html

German luxury car maker Mercedes Benz today launched a premium sports utility vehicle GL-Class priced at Rs 77.5 lakh (ex-showroom Delhi) to strengthen its position in the Indian market.

In order to connect better with the Indian customers, the company is also using former tennis star and its global brand ambassador Boris Becker to promote its range of products.

"We are ambitious. The Mercedes brand has a lot of potential in India and the year 2013 is the year of offensive for us," Mercedes Benz India Managing Director and CEO Eberhard Kern told reporters here.

The GL-Class is one among the slew of products, including the upcoming hatchback A-class, that the company plans to launch in India, he added.

The initial 100 units of the launch edition of GL-Class vehicles will be imported and from September onwards the company will start assembling the vehicle at its plant at Chakan, near Pune, Kern said.

When asked if the company is chasing the number one position in the Indian luxury car market after being overtaken by German rival BMW and Audi, he said: "We are not in the numbers game. We are for profitable sustainability but with more products like the A-Class coming in, we should be able to strengthen our position in India."

The new SUV is powered by a 2,987 cc, V6 diesel engine and will take of Audi's top end SUV model Q7.

Commenting on his association with Mercedes, Becker said: "I have been associated with the company for the last 17 years and I have three car dealerships in Germany. India is a large market and as a global brand ambassador of the company, I want the brand to be successful here."

Mercedes Benz India is looking for a double digit growth in 2013 from 7,138 units it sold in last year.

The company currently assembles its models -- S-Class, E-Class, C-Class and the ML-Class -- while other models, including GL-Class, CLS-Class and SLK-Class are fully imported.


Go to Top

Photo Gallery
An Indian eagle which was struck inside the fallen tree near Bengaluru Press Club...

An Indian eagle which was struck inside the fallen tree near Bengaluru Press Club...

India's Khalin Joshi tees off on the first hole during the final round of the Bashundhara...

India's Khalin Joshi tees off on the first hole during the final round of the Bashundhara...

Tobacco farmers and workers holding a protest in Vijaywada against anti-tobacco campaigns...

Tobacco farmers and workers holding a protest in Vijaywada against anti-tobacco campaigns...

An elderly woman smokes a Bidi on the eve of 'World No Tobacco Day' in Ahmedabad...

An elderly woman smokes a Bidi on the eve of 'World No Tobacco Day' in Ahmedabad...

Models walk the ramp at Indore Fashion Week in Indore...

Models walk the ramp at Indore Fashion Week in Indore...

Ramkumar Ramanathan of India play a backhand shot against Vishnuvardhan during ITF Mysuru Open...

Ramkumar Ramanathan of India play a backhand shot against Vishnuvardhan during ITF Mysuru Open...

Bollywood actress Sonakshi Sinha poses next to the newly launched BMW 6 Series Gran Coupe...

Bollywood actress Sonakshi Sinha poses next to the newly launched BMW 6 Series Gran Coupe...

Foreigners dance during Millionaire Bhanwar Lal Doshi's Diksha ceremony for becoming a Jain monk...

Foreigners dance during Millionaire Bhanwar Lal Doshi's Diksha ceremony for becoming a Jain monk...

A man takes a nap inside a car on a hot summer day in Ahmadabad...

A man takes a nap inside a car on a hot summer day in Ahmadabad...

A shepherd going with sheep to the next village near Jaliya Village in Beawar, Rajasthan...

A shepherd going with sheep to the next village near Jaliya Village in Beawar, Rajasthan...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523