Press Esc to close
Saturday 04 July 2015
News updated at 4:52 PM IST
Weather
Max: 33°C
Min : 21°C
In Bengaluru
Rain lightly

Govt asks TRAI to reconsider cap on ads on channels

New Delhi, August 24, 2013, PTI:

Information and Broadcasting Minister Manish Tewari on Saturday asked TRAI reconsider the issue of imposing the 12- minute advertisement cap on news channels suggesting the implementation could be made synchronous with the government's digitisation drive.

"For the news broadcasting industry, the advertisement cap requires a migration path synchronous with the roll-out of digitization. I hope TRAI would give it a re-consideration to this issue," the minister Tewari said.

TRAI has been pushing for imposition of a rule from October 1 as per which TV channels, including news broadcasters, can show not more than 12 minutes of advertisements every hour. The news broadcasting industry has been claiming such a move would damage viability of channels.

In his speech at the inauguration of National Media Centre, Tewari also said India seems to have bucked the global trend as the newspaper market in the country is showing a double-digit grwoth and would emerge as the world's sixth largest newspaper market by 2017 as per industry reports.

The regional and vernacular print sector is growing on the back of rising literacy and heightened interest of advertisers wanting to leverage these markets, he said.
He said that in India there are 86.7 crore mobile phones, 12.4 crore Internet users, which were expected to grow to 37 crore by 2017 and added that the new media is the medium of the future.


Go to Top

Photo Gallery
India and Bangladesh basketball players in action during the 4th South Asian Basketball...

India and Bangladesh basketball players in action during the 4th South Asian Basketball...

A farmer works in a paddy field at Reba Maheswar village, 56 kilometers (35 miles) east of Gauhati..

A farmer works in a paddy field at Reba Maheswar village, 56 kilometers (35 miles) east of Gauhati..

A tiger attacking spotted deers at Nagarahole National Park in Mysore district on Friday...

A tiger attacking spotted deers at Nagarahole National Park in Mysore district on Friday...

Monsoon rain clouds hover over the backdrop of Kitthur Rani Chennamma statue near Town Hall...

Monsoon rain clouds hover over the backdrop of Kitthur Rani Chennamma statue near Town Hall...

Protesters run for cover after police fired teargas shell to disperse them during a clash...

Protesters run for cover after police fired teargas shell to disperse them during a clash...

A gust of wind bends the umbrella of a street vendor crossing the road during a heavy downpour...

A gust of wind bends the umbrella of a street vendor crossing the road during a heavy downpour...

Indian Muslims offer prayers during Ramadan at the Vasi Ullah mosque in Allahabad...

Indian Muslims offer prayers during Ramadan at the Vasi Ullah mosque in Allahabad...

Buddhist monks from Thailand offer special prayers for making a new Temple...

Buddhist monks from Thailand offer special prayers for making a new Temple...

A worker drying up vermicelli at a factory in Allahabad on Friday during Ramadan...

A worker drying up vermicelli at a factory in Allahabad on Friday during Ramadan...

Bollywood actors Amit Sadh, Aditi Rao Hydari and Arshad Warsi at the launch of a new multiplex...

Bollywood actors Amit Sadh, Aditi Rao Hydari and Arshad Warsi at the launch of a new multiplex...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523