Press Esc to close
Monday 31 August 2015
News updated at 10:13 AM IST
Weather
Max: 29.4°C
Min : 21.1°C
In Bengaluru
Sunny day

Govt asks TRAI to reconsider cap on ads on channels

New Delhi, August 24, 2013, PTI:

Information and Broadcasting Minister Manish Tewari on Saturday asked TRAI reconsider the issue of imposing the 12- minute advertisement cap on news channels suggesting the implementation could be made synchronous with the government's digitisation drive.

"For the news broadcasting industry, the advertisement cap requires a migration path synchronous with the roll-out of digitization. I hope TRAI would give it a re-consideration to this issue," the minister Tewari said.

TRAI has been pushing for imposition of a rule from October 1 as per which TV channels, including news broadcasters, can show not more than 12 minutes of advertisements every hour. The news broadcasting industry has been claiming such a move would damage viability of channels.

In his speech at the inauguration of National Media Centre, Tewari also said India seems to have bucked the global trend as the newspaper market in the country is showing a double-digit grwoth and would emerge as the world's sixth largest newspaper market by 2017 as per industry reports.

The regional and vernacular print sector is growing on the back of rising literacy and heightened interest of advertisers wanting to leverage these markets, he said.
He said that in India there are 86.7 crore mobile phones, 12.4 crore Internet users, which were expected to grow to 37 crore by 2017 and added that the new media is the medium of the future.


Go to Top

Photo Gallery
Participants run during the Hyderabad Marathon 2015 which witnessed a massive turnout...

Participants run during the Hyderabad Marathon 2015 which witnessed a massive turnout...

People take part in rafting at Bogamati, a picnic spot, in Baska district of Assam...

People take part in rafting at Bogamati, a picnic spot, in Baska district of Assam...

A woman crosses a flooded area over a raft made of banana tree trunks at Dhakuakhana in...

A woman crosses a flooded area over a raft made of banana tree trunks at Dhakuakhana in...

Bollywood actor Kriti Sanon walks the ramp displaying an outfit by designer...

Bollywood actor Kriti Sanon walks the ramp displaying an outfit by designer...

Ganesh idols are taken to the pandals ahead of Ganesh Chaturthi festival ...

Ganesh idols are taken to the pandals ahead of Ganesh Chaturthi festival ...

Artist from Purilia performing Chhau Dance during Photo Fair in...

Artist from Purilia performing Chhau Dance during Photo Fair in...

An elderly man wades through a submerged bridge in flood water at Bengalipara...

An elderly man wades through a submerged bridge in flood water at Bengalipara...

Bollywood actor Arjun Rampal showcases a creation by designer Bugatti during Lakme Fashion...

Bollywood actor Arjun Rampal showcases a creation by designer Bugatti during Lakme Fashion...

President Pranab Mukherjee honours gymnast Dipa Karmakar with Arjuna Award 2015...

President Pranab Mukherjee honours gymnast Dipa Karmakar with Arjuna Award 2015...

Malayali women light lamps at Lord Ayyappa Temple on the occasion of Onam festival...

Malayali women light lamps at Lord Ayyappa Temple on the occasion of Onam festival...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523