A versatile ensemble

Designer Anil Hosmani always has something stunning to offer. His designs not only look distinct but also have a rich feel about it. Be it seasonal wear or for any special occasion, Anil’s range of Indian and western wear are envious to say the least.

As a youngster, Anil Hosmani nursed a secret desire to become a fashion designer. He was reluctant to share his dream with his parents who wanted him to pursue a professional course.  But Anil didn't give up and enrolled for a course in fashion designing. He recalls that his parents came to know that he was doing a course in fashion designing only when the convocation invitation card fell into his father's hands.

Today, Anil’s label, ‘Ihita’  has its presence across the country. There’s nothing loud and on the-face about his designs. He has developed a unique style, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.

He has  a background in art history, which has broadened his horizons. He understands ancient designs and in fact his innovative use of traditional crafts has created a new classicism. “I try to add an Indian twist to every garment because I want my work to reflect a certain sense of Indianness and more than the designs, I like to play around with the fabric and create something unique,” Anil tells Metrolife.

 He has showcased his collections at various fashion weeks in Mumbai, Bangalore, Hyderabad, Raipur, Chennai, Pune etc. His label is synonymous with opulent, contemporary Indian wear. “My intention is to create glamorous ensembles with Indian traditional colours, textures, embroideries, and craftsmanship. The label takes pride in supporting and promoting creative cottage industries in rural areas of India not only as a social initiative but also for their exceptional product value,” he explains.

His designs are practical in nature. “My clothes must be wearable on and off the ramp. I don’t believe in creating a heavily embellished garment which can be worn only once. I want my clothes to be worn over and over again. I want people to like the clothes not only for their creative value but also for their functionality,” he observes. 

Anil also recycles the fabrics. This is done to ensure that there is no wastage. The clothes can be dyed and reused. You don’t have to throw them away just because they have faded,” he reassures.

Anil feels accessories add an edge to everyday dressing. “Accessorising depends on your outfit. Though traditional jewellery works best with ethnic wear, contemporary jewellery gives it a modern twist,” he concludes.