Pretty and peppy prints

Haute style

Lifestyle’s latest Spring Summer 2015 collection is diverse in terms of design, colour and material. It consists of soothing fabrics of cotton, linen, soft denims and georgette in pastel and ‘summery’ hues like white, navy, fuchsia and denim blues. From casual apparel to pret-a-porter wear, the brand has it all to capture the essence and feel of summer.

Unity in diversity

As far as the Western collection is concerned, women can opt for resort wear in vibrant colours and tropical prints along with dresses and playful, geometrical patterns on peppy palazzos.

With bold woodblock prints and matte weaves, men are spoilt for choice. The men’s collection also has printed T-shirts and shorts in earthy, natural tones or even vibrant pop colours for a casual look. The formal range is crafted in soft and smooth fabrics designed to escalate the comfort of work wear.

    Mandarin-collared shirts and monotone patterns dominate the collection and light-weight linen jackets bring an elegant edge. This collection is sure to make any fashionista play peek-a-boo with the sun. One can go for crisp whites and pastel pinks, blues and corals.

    Women can choose bright, tropical prints and crop tops paired with breezy palazzos, trendy shorts and bright prints on classic denims. The men can experiment with floral prints or keep it neutral with blues and khakhis.

“It is designed to capture the carnival festivities of the outdoors in summer. The ethnic wear exudes spunk and elegance. This season, the ethnic range draws inspiration from the rich Mayan, Mexican and Oriental civilisations to create a bold yet intricate look. It
redefines the contemporary chic as it features an assortment of techniques from asymmetrical colour blocking to exquisite juxtaposition of floral motifs against geometrical repeats and tribal embellishments,” says Srinivasa Rao, the Vice President of Marketing, Lifestyle Pvt Limited. He adds that as Lifestyle caters to a wide range of customers with varied fashion sensibilities and styles, a majority of their customers are between the age of 18 and 32. The accessories too are urban and chic and can be paired with Western and ethnic wear.

Bags, denims, ballerina shoes, gladiator flats, wedges and digital prints are some of the favourites. Chunky neckpieces and earrings with tribal or Aztec influences, reflecting an ethnic fusion vibe, are very popular and these accessories have recently been launched by the in-house brand Melange. The Lifestyle sale upto 50% is on for a month.


Karthika Nair, a student of Mount Carmel College, went for formal wear. She chose a white top, peach coloured lace trousers and a navy blue blazer from Code. She matched it with a necklace and shoes from Ginger and a blue bag from Paprika.

Punchline: “I feel that casual look suits me. I can wear this outfit anywhere. I like the collection of accessories here and will definitely come back for more.”

Price: Top (Rs 999), trousers (Rs 1,599), blazer (Rs 2,299), necklace (Rs 699), shoes (Rs 899) and bag (Rs 1,999).


Aamir Shariff, a student of CMR Institute of Management Studies, sported a navy blue shirt and brown, casual pant from UCLA and shoes from Forca.

Punchline: “I like the casual look of this outfit. It’s comfortable and can be worn for any occasion — be it a party or get-together.”
Price: Shirt (Rs 1,699), pant (Rs, 1899) and shoes(Rs 1,999). Harshika Appachu, a student of Presidency College, slipped into a blue kaftan from Biba and orange pant from AND. She picked up a pair of colourful earrings from Ginger and shoes from Raw Hide.

Punchline: “I like the ethnic collection here. The clothes are unique and comfortable. They also have a variety of accessories to help one get the perfect look.”
Price: Kaftan (Rs 1,499), pant (Rs 1,699), shoes  (Rs 1,299) and earrings (Rs 350).

Ali Zaffar, a student of CMR Institute of Management Studies, sported a formal look. He wore a grey shirt and pant and a grey blazer from Code, a black belt from Tommy Hilfiger and shoes from Lee Cooper.

Punchline: “The collection here is funky and smart. The clothes are in keeping with the times and appeal to the young and fashion conscious.”

Price: Shirt (Rs 1699), pant (Rs 1, 699), blazer (Rs 3,999), belt (Rs 2, 599) and shoes
(Rs 2, 699).

Monica Rao, a student of Mount Carmel College, slipped into a colourful, sleeveless top from Ginger, denim pant from Fame Forever and yellow heels from Inc 5.

Punchline: “The clothes are comfortable and give me a smart, chic look. They can be worn anywhere and at anytime. The collection here is unique and affordable.”
Price: Top (Rs 899), pant (Rs 1,599) and heels (Rs 1,750).

Faizaan Shariff, a student of St Joseph’s College of Commerce, wore a white casual shirt and blue pant from UCLA. He teamed it up with shoes from Forca.

Punchline: “I chose a white shirt because the colour suits me. It gives a smart touch to my personality. The collection here is varied and has something for all.”
Price: Shirt (Rs 1,499), pant (Rs 1, 899) and shoes (Rs 1,199).