Shift to cloud lifts Sanovi growth

Sanovi Technologies, provider of business continuity and IT disaster recovery (DR) software, finds opportunities in the shift happening from the enterprise DR to the cloud DR and hopes to be the number one player by 2020.

In an interaction with Deccan Herald, Sanovi Technologies CEO and Co-Founder Chandra Sekhar Pulamarasetti  said besides big enterprise players, small and medium enterprises are able to afford DR on the cloud.

“Eventually, I think there is going to be a lot of migration to cloud as the SaaS model is gaining momentum,” he said.

Pulamarasetti said companies are investing more on DR because of the reputation risk involved. “Financial risk or revenue loss used to be the concern before, but now it has been surpassed by reputation risk. It is clear to organisations that once their reputation is at stake, it can have a snowballing effect on everything else,” he said.

Two products in DR space
Sanovi has two products in the DR space. The first one is the core technology product Disaster Recovery Management (DRM) software which essentially covers the entire IT DR aspect. In case of an outage, DRM ensures that the IT systems quickly resume from an alternate site within the company’s objectives.

Then there is business recovery which requires typically a lot of collaboration. The BCM Collaborator — Business Continuity Management Collaborator — is used to see that all departments communicate, and execute, all their process again outside of IT, working collaboratively as a team, and applications come up very quickly. Even though Oracle, NetApp, Hitachi, EMC, HP and IBM have solutions in the DR space, they do not provide the software at the top which will automate the process of managing data recovery, starting applications and databases, resuming networks, and all of the other layers in IT.
He said what Sanovi has done is to exactly plug that problem by writing infrastructure management software.

Pulamarasetti said the company is registering an annual growth at about 60 per cent to 70 per cent. “The DR in cloud market itself is growing at 55 per cent compound annual growth rate (CAGR), according to a report by Markets and Markets.  Gartner says it is about 35 per cent. Between our enterprise and cloud market together, we are aiming to grow at 60-70 per cent,” he said.

Sanovi operates in India, US, Middle East, and APAC. “India and Middle East contribute half of our revenues. We are exploring an entry into Europe next year,” he said.

According to Pulamarasetti, the cloud DR market is estimated to grow up to $6 billion by 2018.  The enterprise DR management market is anywhere between $1 billion and $2 billion.