Star, a TATA & TESCO enterprise, has tied up with Future Consumer Enterprise (FCEL), to retail a wide range of food and non-food products across Star Bazaar stores.
Star Bazaar aims to introduce close to 148 stock keeping units (SKUs) across 10 FCEL brands with a view to provide their customers a unique product price proposition. The FCEL range will be made available across large format hypermarkets of Star Bazaar in its initial phase, Trent said.
Big portfolio
FCEL’s portfolio includes popular consumer brands in the food category like Sunkist, Tasty Treat, Karmiq, Desi Atta and Fresh & Pure; while Think Skin, Clean Mate and Care Mate constitute the non-food category.
“With this tie-up, we will be bringing our customers an extensive range of high quality food products and non-food merchandise. Our objective is to enhance our existing range and ensure we address the growing needs of customers to access unique products at affordable price points,” Trent Hypermarket Managing Director Jamshed Daboo said.
“This is a new beginning for us at FCEL where we would distribute our products through large modern store formats and reach more consumers. I can’t be happier that this new journey is starting with a group like Tata,” Future group CEO Kishore Biyani said.
The extensive range of our quality products in food and home & personal care categories would soon be available at other modern retail formats, cash and carry and wholesale stores and in general trade as well, Biyani added.
Published 05 March 2016, 19:59 IST