Leo Burnett Worldwide, a part of the Publicis Groupe, has acquired a majority stake in the Solutions Group, the leading communications company based in Sri Lanka.
As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities, Publicis Groupe said.
The Solutions Group also acquired 100% ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka.
First Media will now be fully integrated into the Publicis Groupe.
Published 20 April 2016, 17:09 IST