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SnapBizz helps retailers get digital, targets more retail stores

Uma Kannan, Bengaluru, June 30, 2016, DHNS: 22:35 IST
Retail tech startup SnapBizz, which started in 2013, is targeting 500 stores a month, and going forward, will scale up to 1,000 stores a month.

The startup provides grocery stores an Android-based cloud-connected business platform, which comprises 10-inch tablet, barcode scanner, printer and a large consumer-facing LED display for consumer engagement.

“The retail ecosystem in India is very fragmented, and only top 5-10% comprises organised players. The rest lack visibility and our solution targets those retailers who do business between Rs 18 lakh and 20 lakh a month,” says Prem Kumar, Founder and CEO of SnapBizz Cloudtech.

“When a consumer visits a super or hypermarket to purchase groceries worth Rs 100, he/she ends up purchasing products for at least Rs 35-45 more. But in traditional stores, they end up purchasing only for Rs 100. We connect the various stakeholders of a fragmented retail market ecosystem, while adding value to individual stakeholders,” says Kumar.

The big screen in the retail store gives improved visibility, and brands too can connect with consumers, he adds.

SnapBizz began operations in Mumbai, followed by Pune, Delhi and Bengaluru. “We are in 60-65 stores in Bengaluru. Retailers are very much willing to install the solutions, as they see increased profitability,” Kumar says, adding that the solution costs around Rs 25,000-30,000.

Talking about growth, he said that the company is growing eight-fold over last year.
SnappBizz also targets consumers with an app SnapOrder that connects them with their favourite stores. “It’s an app by invitation and customers can order online. We are rolling it out in more cities,” adds the CEO.

In the beginning of this year, the startup raised Series A funding, and Ratan Tata, Chairman Emeritus, Tata Sons, has invested in it.

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