We are the world's largest dealer for Hyundai: Advaith Hyundai

Associated with India’s second largest carmaker and largest exporter  Hyundai Motor India since 1998, Advaith Hyundai has sold over 1,75,000 new cars to thousands of happy customers across Karnataka, making it one of the most prefered Hyundai dealerships in Bengaluru.

In an email interaction with DH, Advaith Hyundai Dealer Principal S V S Gupta says, “We know what it takes to make a discerning customer happy — from pre-sales advice to quick paperwork and prompt delivery.  And we know how to keep our customers happy with post-sales attention and support. Because of our single-minded dedication to customer delight in everything we do, of all the Hyundai dealers in India, we have received the most awards, including ‘The Best Dealer in the Country’.
Excerpts:

In which year did Advaith Hyundai embark on the journey with Hyundai in Karnataka? How has the journey been?
Our journey started in the year 1998. It has been very challenging and memorable. Our vision summarises our priorities. We believe that everything we do, be it marketing world-class cars or providing service to match, must manifest in truly caring for the customer.
Our vision to care for these very needs of our valued customers and ensure that their fantasies about owning a dream car turn into reality made us grow better.

Where was your fist showroom inaugurated in Bengaluru?
Our first showroom was inaugurated on Lalbagh Road in 1998, followed by another showroom on Residency Road in 2001.Please share some key milestone moments.
Being one of the largest automotive retail corporations in India, the Advaith Group is focused on delivering a world-class customer experience across all its business functions.
We have been achieving many milestones from 2000 to 2015 for ‘Best Sales’, and till now, we are honoured with over 80 awards from Hyundai for rendering the best of our services pertaining to Best Sales, Best Service, Best Parts Selling, Highest Volume Orders, Best Scores in CSI, SSI & Finance. As a special mention, the highest milestone we achieved in 2015 was for selling over 12,000 cars, which was an unforgettable and delightful moment for us.

As of today, how many showrooms and sales outlets do you have in Bengaluru?
At present, totally we have four new car showrooms and two H-Promise showrooms (used cars) in Bengaluru.
 New car showrooms are located on Residency Road, Vasanthnagar, Bannerghatta Road and Sarjapur Road.
 H-Promise showrooms (used cars) are located at Vasanthnagar, and Banashankari Ring Road.

Other than Bengaluru, where else do you have showrooms in India?
*Mysuru:  JLB Road (Jhansi Lakshmibai Road ), Belwadi, Hassan, Kodagu and Mandya
Manguluru
*Belthangady
*Kuntikan,
*Ramanagara
*Kolar

How about service centres?
We have nearly 23 service centres across Karnataka. The service centres are continuously upgraded and equipped with state-of-the-art equipment, in line with Hyundai’s worldwide standards.

How many jobs has Advaith Hyundai provided in Sales, Service, Spare Parts and other areas?
Advaith Hyundai has provided jobs to nearly 1,500 in sales, service, spare parts, and other areas.

Till date, approximately how many cars has Advaith Hyundai sold?
Till date, we have sold more than 1.50 lakh cars.

How much percentage of your existing customers are repeat buyers?
More than 40% of our customers are repeat buyers.

Please give a break up of the number of cars you sell per month (model-wise) in
Bengaluru and other cities?

*Model           No. of cars
Eon                     150
Grand i10            350
Elite i20               300
Active i20               75
New Verna             95
Xcent                      80
Santa Fe                 10
Elantra                      5


How many cars have you sold in 2015?
We have sold the highest volume of over 12,000 cars in 2015.

Compared with 2014, what is your prediction for 2016?
Our prediction for 2016 is selling 18,000 cars.

Please give a break-up of corporate customers, and individual buyers.
 *Corporate Customers – 40%
 *Individual Buyers – 60%

In which year, did you receive the tag of world’s largest dealer for Hyundai, and why?
In the year 2010, we had sold 10,000 cars, and thus received the tag of world’s largest dealer for Hyundai from dealer category.

How do you feel about the market?
The Indian market has been growing month after month, and new models are being introduced by all companies in all segments.
Creating new segments is becoming more competitive and in the end, the consumer is getting more options to choose what they are looking for. And this has also increased customer expectation in every new model introduced by Hyundai.
Hyundai has been the trend setter in bringing new design and features with all comforts at an affordable price.

What are the challenges you face while retailing Hyundai cars in a competitive market?
Today’s customers are more informed about cars. The challenges we face are:
*Our customer needs faster response, so we have to be very fast in reading his or her mind, and the turnaround time, from the time he enquires and drives out the car from our dealership.
*He looks for all services under one roof like:
*Touch and feel of the car
*Finance options
*Exchange options
*Accessories

What are the challenges you face while retaining the number one tag?
Every day, we have to be more innovative and meticulous in serving customers better. To retain the position where we are today, the teams have to be motivated. They have to be trained regularly keeping the customers and products in our mind always.
When the right performance standards are set, the team’s energy is directed towards achieving results. And if the team performs with honesty and dedication towards their duty, it becomes easy to run a business successfully. This helps us achieve the number one tag constantly.

How do you view competition?
Competition always keeps us engaged with reality in the market and helps us in focusing on our strengths, which also include our existing customers who help us in improving everyday in all parameters.