Hansa Cequity buys D-Square Solutions

Hansa Cequity, one of India’s leading and largest customer marketing companies, has acquired a majority stake in Bengaluru-based D-Square Solutions for an undisclosed sum.

Founded in 2009, D-Square Solutions brings together business analytics products and consultancy solutions to help optimise time spent on informed decisions.

“This acquisition would strengthen our data science expertise and help build strong capabilities in cutting-edge artificial intelligence and machine learning capabilities in addition to enhancing our analytics-driven marketing offerings,” Hansa Cequity chief executive officer and co-founder S Swaminathan said.

Hansa Cequity had raised around $5 million (Rs 30 crore) from private equity firm ASK Pravi in June last year. This is Hansa Cequity’s first acquisition in the Indian market.

“The new acquisition would help leverage on data science in many of Hansa Cequity verticals while giving more focus and cutting-edge capability to products and platforms that we are developing,” Hansa Cequity chief operating officer and co-founder Ajay Kelkar said.

 “D-Square will operate as a separate entity but will synergise its resources and offerings with Cequity,” Kelkar said.