City-based Frogo eyes global expansion

Frogo, a mobile app that hosts a variety of experiences for one to indulge in a multitude of categories such as adventure and gourmet, aims to enter the Middle East and US markets.

Bengaluru-based Nreach Online Services runs two brands — Giftxoxo and Frogo. Giftxoxo is a B2B brand that works closely with 700 corporates across India and globally to handle their rewards, recognition and channel incentives, among others, through a robust SaaS (software as a service) platform.

Giftxoxo was launched in 2012, while B2C portal Frogo was launched in 2016. Frogo, which is India’s leading provider for extraordinary and curated experiences, has over two lakh customers.  Till date the company has raised Rs 4 crore (Rs 1 crore from Kshatriya Ventures and Rs 3 crore from Club Mahindra) and has 150 employees.

“Our target is to expand our base across geographies. We have three offices in India and we are planning to spread our base to the Middle East and the US,” Frogo co-founder Manoj Agarwal told DH.

“We have started pilot projects in these countries and we are also gauging market potential of these countries. We have chosen to spread our base across the US because we already have a few clients there,” Agarwal added.

“Furthermore, we have already tested the market and we have found that it is the right time to scale up. The Middle East is a good option for us because spending power there is high and we hardly have any competition, also, it is an emerging market in the area. We are planning to launch there by the end of January, next year,” he said.