Tapzo delivers multiple apps on single platform

In an effort to make it simpler for consumers to use different functionalities that the digital world has to offer, Tapzo has become an all-in-one app, integrating over 35 apps on its platform.

The app, which was earlier known as Helpchat, has transformed its approach as its developers came to a market finding that users found it cumbersome to chat, especially when most apps now allow communication by mere taps.

Explaining the journey of Helpchat’s transformation into Tapzo, its Founder and Chief Executive Officer Ankur Singla, says, “App uninstall rate in India is as high as 80%. Most commercial apps have to compete with apps like WhatsApp, which only keep increasing in size due to exchange of images, videos, etc. Hence, it only makes sense to have commercial apps of various categories listed on a single app. While it offers convenience, it also occupies less space.” It has been found on the platform that ride-hailing apps including Ola and Uber lead usership, which is followed by food apps and bill payments apps.

“With ride-hailing apps, it is a matter of functionality. Being able to track and avail cabs on multiple apps becomes a little cumbersome. With food apps, users like variety, and having access to different platforms through a single app helps. Bill payments is simply about convenience,” Singla says, in an interaction with DH.

Tapzo has witnessed an 18X growth last year in terms of transactions. In January this year, the platform saw its peak of one lakh transactions in a day, he adds. “The concept is now resonating with users, who are looking for convenience. This is clearly shown in the rise in transactions on the platform,” he says. 

As the company looks to launch the app in different languages, it has already marked its launch in Hindi. “Tapzo is about habit formation. As users wake up in the morning, they should be able to leverage the collective apps on the platform for their routine requirements. For this to be achieved, it would be best for the app to be made available in the language that users are most comfortable in,” he says.

The app is slated to be launched in Tamil, Telugu, Malayalam, Marathi and Bengali by the end of the year. Moreover, this year will also witness the introduction of travel and grocery verticals on the platform. “Both travel and grocery are popular categories in the digital world of shopping. These verticals will add value to the app,” Singla says. 

At 30 lakh installs, the company has hit gross merchandise value (GMV) run rate of $72 million in December last year. On raising funds and the direction that the startup is headed in, he says, “Right now, our focus is our product. We want to strengthen our offering and improve ease and access for users. So all our efforts this year will be channeled into that.”