With a view to tap the e-commerce market, leading chocolate and confectionery maker Mondelez India today said it has tied-up with Amazon India to launch a virtual 'Chocolate and Sweet Store'.
The Chocolate and Sweet Store will focus on the gifting segment and customise offerings for individual consumers, enhancing the gifting portfolio, the company said in a statement issued here.
"Globally, we have an ambitious target to generate USD 1 billion in e-commerce revenue by 2020, and we are focusing our investments strategically on associations that help us develop best in class sales and distribution proficiencies with strong go-to- market capabilities," Mondelez India e-commerce Lead, Abhishek Ahluwalia, said.
"E-commerce is the fastest-growing channel for our business. As a successful e-commerce giant, Amazon.in is the perfect platform to connect us with more consumers. This strategic partnership with a major e-commerce giant like Amazon.in, will help us drive penetration of our chocolate portfolio," he added.
The virtual store will house most of the company's chocolate portfolio.
Published 26 July 2017, 11:47 IST