Kolkata-based hosiery maker Lux Industries today said it has roped in Bollywood megastar Amitabh Bachchan as the brand ambassador for its brands Venus and Cott'swool.
"We hope that with this association, we will be able to communicate and reach a wider segment of customers," Lux Industries Chairman Ashok Todi said.
Published 30 August 2017, 13:45 IST