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Thursday 21 September 2017
News updated at 3:41 PM IST

E-commerce firms to roll out mega festival discount sales

N V Vijayakumar, Bengaluru, DH News Service, Sep 13 2017, 3:07 IST
Homegrown ecommerce major Flipkart, which is celebrating its 10th year of existence, has decided to hold its fourth edition of Big Billion Day sale from September 20 to 24.

Homegrown ecommerce major Flipkart, which is celebrating its 10th year of existence, has decided to hold its fourth edition of Big Billion Day sale from September 20 to 24.

Get ready to buy your favourite products this festive season as ecommerce players are gearing up to roll out their flagship online sales campaigns with steep discounts ranging up to as high as 90%.

Ecommerce companies Flipkart, Amazon, Paytm Mall and Snapdeal are set to woo customers during the forthcoming festival season with cash back, discounts, freebies, speedy delivery option and travel bonanza among others.

Homegrown ecommerce major Flipkart, which is celebrating its 10th year of existence, has decided to hold its fourth edition of Big Billion Day sale from September 20 to 24.

Flipkart CEO Kalyan Krishnamurthy CEO said, "The Big Billion Days is a celebration for India because it flags off and sets the tone for festive shopping in the country. Our focus this year is to ensure a high uniqueness quotient to our selection across categories. We’re fully prepared to process a billion wishes in time through India’s biggest event of the year."

Besides deals and offers, Flikart offers its users access to unique and exclusive selection across 80-plus categories. This is over and above Flipkart’s exclusive partnerships with several brands both local and foreign.

While the discounts will reach up to 90%, the company offers maximum benefits during festival season to categories like mobiles and electronics, fashion and appliances. Flipkart is also offering EMI option on debit cards this year.

Paytm Mall is working jointly with merchant partners to host the biggest retail gala of the year. "Customers will be able to shop a range of products from over 1,000 brand stores and 15,000 brand-authorised retailers. Our promise is to offer customers the biggest and best offers, while ensuring the season is big for thousands of small shopkeepers across India," the company spokesperson said.

US ecommerce giant Amazon has created a selection of over 160 million products across categories for its upcoming Great Indian Sale, the date for which will be announced on Wednesday. Amazon has also increased its seller base to 2.25 lakh sellers.

"We have also expanded our selection with exclusive partnerships with popular brands such as Moto, OnePlus, Xiaomi, GAP, IFB, BPL, LG, UnderArmour, Steve Madden Jewelry, Honor, Nokia and Blackberry to name a few," an Amazon spokesperson said.

Amazon also offers No Cost EMI to enable customers to benefit from the festival sales. It has tied up with Bajaj Finserv for an EMI offer up to 12 months for credit card purchases. No Cost EMI schemes as well across all major banks who offer 6 EMI tenure options, the company said.

Amazon is focusing on top categories like smartphones, fashion, large appliances, consumer electronics and TV and FMCG. The Amazon Prime members will get access to exclusive deals 30 minutes before non-Prime members.

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